🚀 B2C · Module 1 · Lesson 6 of 34

Templates & resources (copy these)

Copy-paste swipe files and checklists to launch faster: outreach templates to lead buyers, a lead-definition template, a BNT qualification quiz, pricing inputs, and a launch checklist.

Start Here: The Lead-Gen Business Model ~3 min read

Everything you need to launch faster — copy these, replace the highlighted bits, and go. Bookmark this lesson; you'll use it through the whole course.

1. Ideal-buyer worksheet

Fill this in — it becomes your Scrupp search for lead buyers.

📋 Buyer profile

Vertical: e.g. solar, roofing, personal-injury law Country/region: e.g. US, UK, Australia Company size / revenue: $1M–$10M (beginner sweet spot) They have: a sales team / call center, runs ads Decision-maker roles: Owner, Head of Marketing, Head of Sales

2. Outreach to lead buyers (email)

✉️ Email 1 — observation opener

Subject: quick question, [Company] Hi [Name], saw [specific observation — e.g. you're running ads for [service]]. I generate [type] leads for [industry] businesses in [country] on a pay-per-lead basis. Are you open to taking on more [leads/cases/jobs] right now?

✉️ Follow-up (day 3–4) — capacity check

Hi [Name] — quick one: how many new [customers] could your team handle each month if I sent them? Want to check there's a fit before suggesting anything.

3. LinkedIn templates

🔗 Connection + first message

Connection: Hi [Name], I work with [industry] businesses on customer acquisition — would love to connect. After they accept: Thanks for connecting! Do you currently buy leads, or open to it? I generate [type] leads in [niche] on a pay-per-lead basis.

4. AI prompt to write outreach

🤖 Prompt

Write a short, non-salesy cold [email/LinkedIn] from me, a lead-generation provider, to [Name], the [role] at [Company], a [industry] business in [country]. Hook: [paste hook]. Goal: get a reply, not close. Under 70 words, end with one easy yes/no question about whether they'd take more leads. Give me 3 variations.

5. BNT qualification quiz (for your funnel)

🎯 Budget · Need · Timeline

BUDGET: How much have you set aside for [product]? ($0–$50/mo = disqualify · $50–$250 · $250+) NEED: Which best describes you? (Urgent/ready · Comparing · Just exploring · Don't need it = disqualify) TIMELINE: How soon do you want to start? (Immediately · 2–4 weeks · 1–3 months · 3+ months = disqualify)

6. Lead definition (agree with buyer)

✅ A lead is billable when…

• Location: [target area] • Real interest: passed BNT (above) • Valid, verified contact (phone + email) • Service match: [what they sell] Clearly invalid leads are replaced/credited.

7. Pricing inputs

Customer value to buyer: $____
Their close rate on good leads: __% → revenue per lead = value × close rate
Your cost per lead (ad spend): $____ → your margin = price − CPL
Model: exclusive (start here) vs shared

8. Launch checklist

☐ Niche picked & researched (20-hour method)
☐ LinkedIn + email/domain set up
☐ Buyer list built & verified in Scrupp
☐ Outreach sent (templates above)
☐ First buyer closed — charged upfront
☐ Funnel + ads live to deliver leads
☐ Fast delivery + lead definition agreed

Save the versions that get you replies and the offers that convert — your own swipe file beats any template pack.

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