Apollo is the all-in-one sales platform with a 275M-contact database + cold email sequencer. Scrupp is a LinkedIn + Sales Navigator scraper with built-in email & phone enrichment. Here's the honest side-by-side — including where Apollo still wins.
Quick answer
Apollo is an all-in-one sales platform: 275M-contact database + email sequencer + dialer, starting at $49/mo/seat. The catch: roughly 40% of Apollo's database is stale (6-12+ months old). Scrupp takes the opposite approach — it pulls live data from LinkedIn and Sales Navigator at the moment of export, then enriches with a multi-provider email waterfall. Pick Apollo if you want an all-in-one platform and can tolerate data freshness issues. Pick Scrupp if you care most about data quality and want to bring your own sender.
When each wins
You want a single all-in-one platform that includes database + sequencer + dialer. You're okay with ~40% of contacts being stale because you have high send volume and the valid ones are worth it. You have $49-149/mo/seat in budget and prefer one tool over unbundling.
You care about data freshness above all. You want live LinkedIn data at export time, not a frozen database. You already use a best-in-class cold email sender (Instantly, Smartlead, Lemlist) and don't want a bundled-in sequencer. You want pay-as-you-go pricing.
Feature by feature
Every feature that matters for outbound teams, rated honestly.
| Feature | Scrupp | Apollo |
|---|---|---|
| Data source | ✅ Live LinkedIn / Sales Navigator scrape | ❌ Static 275M database (~40% stale) |
| Email verification | ✅ Real-time SMTP + waterfall | ⚠️ Pre-cached, quality varies |
| Phone numbers | ✅ Where available | ⚠️ Premium tier only |
| Cold email sequencer | ❌ No (pair with Instantly/Smartlead) | ✅ Built-in |
| Dialer | ❌ No | ✅ Built-in (paid tier) |
| LinkedIn Sales Navigator export | ✅ Native, bypasses 2,500 cap | ⚠️ Limited, per-plan caps |
| Chrome extension | ✅ Free, works on LinkedIn/Sales Nav/Apollo | ✅ Free, works on LinkedIn |
| Free tier | ✅ Pay-as-you-go, no minimum | ✅ Limited free plan |
| Best for | Teams prioritizing data quality | Teams wanting all-in-one platform |
Pricing
What you actually pay, not the marketing headline.
| Volume | Scrupp | Apollo |
|---|---|---|
| 500 enriched leads/mo | ~$5-10 (PAYG) | $49/mo/seat (Basic) |
| 2,000 enriched leads/mo | ~$20-40 | $79/mo/seat (Professional) |
| 10,000 enriched leads/mo | ~$100-200 | $149/mo/seat (Organization) |
| Entry price | $0/mo | $49/mo/seat minimum |
Migration
FAQ
About switching from Apollo to Scrupp.
Independent benchmarks (Wiza, Clearout, Mailgun) consistently show Apollo bounce rates of 25-40% on default enrichment, depending on segment. Scrupp pulls live from LinkedIn, so the bounce rate is typically under 10% with the multi-provider waterfall + SMTP verification.
No — Scrupp is a data tool, not a sequencer. The typical Scrupp stack is Scrupp (data) + Instantly or Smartlead (sequencer). Total cost usually comes in under Apollo's Professional plan, and both tools do their specialty better than Apollo does either.
No. Scrupp's philosophy is different: don't maintain a static database (which goes stale). Instead, pull data live from LinkedIn at the moment you need it. The entire LinkedIn user base (900M+) is your "database".
Yes. Scrupp has a free Chrome extension that works on Apollo search pages too — you can re-enrich Apollo contacts to refresh stale emails and phones.
Apollo has a larger phone database but premium tier only. Scrupp provides phones where available via the waterfall (accuracy varies by geography — best in US, decent in EU, patchier in APAC). For phone-first outbound, Wiza or Cognism may be stronger specialized tools.
Very easy — Scrupp runs alongside Apollo with zero disruption. Install the Chrome extension, export Apollo CSVs, re-enrich through Scrupp. You can cancel Apollo later once you verify Scrupp delivers the data quality you need.
See also: Apollo alternative · All Scrupp tools · Pricing
No credit card. Pay only for successful enrichments. Import your Apollo lead list or start fresh with a Sales Navigator search.