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Start Here: The Lead-Gen Business Model
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B2C · Module
Start Here: The Lead-Gen Business Model
What a lead-generation business actually is, the three ways it makes money, a realistic 30-day roadmap, and the toolkit you run it on.
Module progress
0/6 lessons
1. Is this for you? (read first)
An honest gut-check before you start: who this is for, who it is NOT for, the time, money and effort it really takes, and a realistic timeline to your first dollar.
2. What a lead-gen business actually is
The simple model: you find businesses that need customers, you bring them potential customers (leads), and they pay you. No product, no inventory.
3. The 3 ways you get paid
Pay-per-lead, monthly retainer, and revenue-share — what each means, what beginners should start with, and how much money is realistic.
4. Your 30-day roadmap
Exactly what to do in week 1, 2, 3 and 4 — from picking a niche to closing your first buyer — so you never wonder "what now?".
5. Your toolkit: Scrupp as your operating system
The whole business runs on one engine for finding companies, finding the right person, and getting verified contact data. Here is how the pieces fit.
6. Templates & resources (copy these)
Copy-paste swipe files and checklists to launch faster: outreach templates to lead buyers, a lead-definition template, a BNT qualification quiz, pricing inputs, and a launch checklist.