Multi-channel outreach
It takes 3–7 touchpoints. Combine email, LinkedIn and phone, and be persistent — most people quit after one message.
You have a clean, verified list from Module 4. Now you turn it into replies. The single biggest reason beginners fail at outreach isn't their message — it's that they give up after one try.
The reality of outreach: it takes more than one try
There's an old sales truth that holds up: it often takes 3–7 touchpoints (or more) to get a response. Most people send one email and quit. The ones who get results are persistent and reach out in multiple ways. Some buyers only reply after the third or fourth follow-up.
1. Targeted beats blasting — always
You spent time finding the right companies and people for a reason. Use it:
- Personalize, even a little. Reference something specific — a role they're hiring for, tech they use, a recent post, something from their LinkedIn (your hook from Module 4).
- Connect to their need right now. Tie what you offer to why this business might care today.
A handful of well-targeted messages will out-perform a thousand generic blasts — and won't burn your domain.
2. Use multiple channels
Don't live only in email — people get a ton of it. Aim to reach each person on 2–3 channels:
- Email — the workhorse for the first touch and follow-ups.
- LinkedIn — connection requests, messages, InMail if you have it.
- Phone — yes, actually call. Especially effective as a follow-up to an email.
A simple follow-up cadence
- Day 1 — Email #1 (personalized).
- Day 1–2 — LinkedIn connection request.
- Day 3–4 — Email #2 (short bump / new angle).
- Day 5–7 — LinkedIn message once connected, or a quick call.
- Day 8–12 — Email #3, then try another contact at the company.
Keep follow-ups short and add a little new value or a different angle each time — don't just "bumping this up".
Track everything
In your sheet (from Module 4), log channel, touch count, last contacted, and status. This is how you stay persistent without losing track or annoying people.
If you do one thing daily, do this: send personalized outreach to the right people and follow up the ones who haven't replied. Consistency here is what produces revenue.
Next: the actual messages that get replies.