Research any industry in 20 hours

This sounds basic, but most people skip it — and it's why they fail. You cannot pick an industry like "lawyers" and expect to succeed if you don't understand how their business actually works. If a buyer senses you don't get their world, they'll never trust you with their customers.

The good news: you can get genuinely knowledgeable about almost any industry in about 20 focused hours. Most people won't even put in the first one. Don't be most people.

Why you must do this

• You won't sound like an idiot. If you talk to a personal-injury firm without knowing terms like "intake", "MVA", or "workers' comp", you can't have a real conversation or build trust.
• Credibility. Understand their challenges, their language, how they make money, what their customers care about — and they'll trust you.
• You'll find the right angle. Some industries are perfect for straight pay-per-lead; others need help with follow-up first, or very specific lead types. You only learn this by understanding the game.
• Your actual job. You don't need to win the case better than the lawyer — but you should understand how they get customers better than they do. That's your value.

How to learn it fast

1. Talk to AI. Ask Claude, GPT, Gemini or Grok: "How do [industry] businesses get clients?", "Marketing challenges for [industry]", "Average customer value in [industry]", "Key terms and jargon in [industry]".
2. Spy on competitors and potential clients. Look at their websites and funnels. Use the Facebook Ad Library to see the ads they run: What services do they push? What language and hooks repeat? What does a typical funnel look like?
3. Talk to people in the field. If you know anyone in the industry, ask how they get business. When entering any new niche, talk to people who actually do it.
4. Skim industry reports. Even simple ones reveal trends, marketing spend, and what a customer is worth.

What you're trying to learn

• How they currently get customers (and what it costs them).
• What a single customer is worth (so you know what a lead is worth).
• Their biggest pain around getting customers.
• The words and acronyms insiders use.

Before you pitch any industry, commit to actually learning it. Put in the first few hours — it's not hard, you just have to start. Skip it and you're guessing, and it shows the moment you talk to a real buyer.

With the niche understood, let's decide which countries to sell into.