Email, domain & warmup
Get a professional sending address, warm it up so you land in the inbox, and set a clean email signature.
Email is your main outreach channel, so it has to land in the inbox — not spam — and look professional. Two things make that happen: a proper domain and a warmed-up sending address.
Use a real domain, not Gmail
Send from you@yourcompany.com, never yourname123@gmail.com. A custom domain signals you're a real business and is far better for deliverability. Buy a domain (it's cheap) and set up email through Google Workspace or Microsoft 365.
Protect your main domain — use a separate sending domain
Cold outreach can hurt a domain's reputation. The common practice is to keep your primary domain (the one on your site) clean and send cold email from a secondary domain — e.g. if your brand is getclients.com, send from getclients.io or try-getclients.com. If it ever gets flagged, your main brand is safe.
Set up authentication (do this once)
Configure SPF, DKIM and DMARC DNS records for your sending domain. These prove your email is legitimate and dramatically improve inbox placement. Your email provider has a step-by-step guide; it's a 15-minute job that pays off forever.
Warm up the inbox before you send
A brand-new address that suddenly sends 50 cold emails looks like spam. Warm it up for ~1–2 weeks first — start this early (Week 2 of your roadmap). Warmup tools (e.g. the ones built into outreach platforms) automatically send and reply to small volumes of email to build a trusted sending history. Then ramp volume gradually.
Keep deliverability healthy
- Only email verified addresses — guessed addresses bounce and wreck your reputation (this is exactly why Scrupp verifies emails in Module 4).
- Keep daily volume per inbox modest; use multiple inboxes to scale rather than blasting one.
- Remove bounces and unsubscribes promptly.
- Always identify yourself and offer an easy opt-out (it's also the law — CAN-SPAM / GDPR).
Your email signature
A clean signature adds instant credibility. Include: your name, title, company (linked to your site), and optionally a phone number. Keep it simple — no giant logos or ten social icons. Use the same warmed-up work address everywhere.
Order of operations: buy domain → set up Workspace/365 → add SPF/DKIM/DMARC → start warmup → only then begin outreach. The warmup clock is why you set this up in week 2, not week 3.
Next: a simple site so buyers who check you out see something real.