Contacting multiple people per company

Your primary contact — say the Head of Marketing — isn't replying after a few attempts. Don't write off the whole company. Often the issue isn't the company; it's that you reached the wrong person, or the right person at the wrong moment. Reach someone else.

Why this matters (especially with bigger buyers)

At larger companies the first person you contact frequently isn't the decision-maker — and an employee (versus the owner) may ignore anything that looks risky or unproven. The fix is to contact multiple relevant people. You're looking for someone who will listen, not trying to convince one specific inbox.

Who else to try

• One level up: CMO, VP of Sales, or the owner/CEO.
• One level sideways: Marketing Manager, Head of Operations, Head of Growth/Partnerships.
• One level down: a marketing or sales coordinator who can route you to the right person.

This is exactly why, back in Module 4, you pulled 2–3 contacts per company for mid-size buyers and 3–5 for large ones. Now you use them.

How to do it without being annoying

• Don't email five people at once with the identical message on the same day — that reads as spam and gets noticed internally.
• Space it out and personalize each.
• Reference your earlier attempt briefly and politely:

"Hi [Second contact], I recently reached out to [First contact] about a leads partnership and wasn't sure who's the best person — is that something you handle, or could you point me the right way?"

The mindset

The goal is to find one person who will listen — not to carpet-bomb the whole company. A few thoughtful, spaced-out touches across the right roles will open doors that a single ignored email never would. Combine this with persistence (3–7 touchpoints) and you'll convert companies that looked "dead" into conversations.

Rule of thumb: smaller company → focus on the owner. Bigger company → work 2–3 roles in parallel, politely, over a couple of weeks.

You're getting replies and booking calls. Next: how to price your leads.