Clay is powerful — but complex. Scrupp gives you verified emails, phone numbers, and firmographics without building workflows or connecting dozens of providers. Built for lead generation, not data engineering.
Choose Clay if you need a no-code data platform with 100+ integrations and custom waterfall logic. Choose Scrupp if you want to enrich leads instantly — emails, phones, firmographics — without building workflows.
The problem
Clay is flexible — but that flexibility comes at a cost. Most sales teams don't need a data platform. They need enriched leads.
Building Clay workflows takes hours. Most SDRs just want emails and phones.
Clay charges per credit per provider. Costs stack up fast when you waterfall across multiple sources.
Connecting providers, setting up waterfalls, mapping columns — it's powerful but overkill for most use cases.
You need enriched leads today — not after a week of building workflows.
Comparison
A focused enrichment tool vs a general-purpose data platform. Here's how they compare for lead generation.
| Feature | Scrupp | Clay |
|---|---|---|
| Time to first enrichment | Under 2 minutes | 30+ min (build workflow first) |
| Verified emails | Built-in | Via provider integrations |
| Phone numbers | Built-in | Via provider integrations |
| LinkedIn / Sales Navigator | Scrape + enrich in one click | Import only (no scraping) |
| CSV / XLSX enrichment | Upload → enrich → export | Upload → build workflow → run |
| Setup required | None | Connect providers, build flows |
| Waterfall enrichment | Automatic (behind the scenes) | Manual setup per column |
| API access | Yes (Pro+) | Yes (all plans) |
| Custom workflow builder | Not needed | Yes (core feature) |
| Pricing starts at | $29/mo | $149/mo + provider costs |
Bottom line: Clay is a data platform for building complex enrichment workflows. Scrupp is a lead enrichment tool that works out of the box — upload a list or scrape LinkedIn, get emails and phones, export. If you don't need to build custom pipelines, Scrupp saves you time and money.
How Scrupp works
No workflows. No provider setup. Just results.
Enrichment output
Business emails verified in real time. Lower bounce rates, better deliverability.
Direct dials and mobile numbers for multichannel outreach.
Industry, company size, location, and more — for better targeting and segmentation.
Who switches
"I don't want to build workflows. I want emails and phones for my Sales Navigator list."
"Clay is too complex for our team. We need something anyone can use on day one."
"We enrich lists for clients. We need speed and simple per-credit pricing — not per-provider billing."
"I have 30 minutes a day for prospecting. I can't spend it configuring a data tool."
FAQ
If you use Clay mainly for enriching leads with emails and phones, yes — Scrupp does the same thing faster and without workflow setup. If you need Clay's custom workflow builder for complex multi-step data pipelines, Clay is the better fit.
Yes. Scrupp has a Chrome extension that scrapes contacts directly from LinkedIn and Sales Navigator search results — and enriches them with emails and phones automatically.
Scrupp starts at $29/mo with enrichment included. Clay starts at $149/mo and charges additional credits per enrichment provider. For most lead gen use cases, Scrupp is significantly cheaper.
Yes. Scrupp offers a REST API on Pro plans and above — enrich contacts programmatically and integrate with your existing tools.
Yes. Upload CSV or XLSX, map your columns, and get enriched results — verified emails, phone numbers, and firmographics — ready for export.
Get verified emails and phone numbers for your leads — no workflows, no setup. Start enriching in under 2 minutes.