Find the decision-maker
Sending to info@ is useless. Find the person who actually decides on buying leads — by role, seniority and department — with Scrupp.
You have a list of companies. Now, who do you actually contact? Emailing info@ is a waste of time. You need the person who decides on buying leads — and at most companies that's a specific role you can target.
Who is the decision-maker?
It depends on company size, but you're usually looking for one of these (reach out to more than one if needed):
- Owner / Founder / CEO — at smaller companies ($1–3M) they decide everything, and fast.
- Head of Marketing / Marketing Manager / CMO — own customer acquisition.
- Head of Sales / Sales Manager / VP Sales — care most about lead flow and quality.
- Head of Growth / Partnerships — at larger or more sophisticated companies.
Rule of thumb: smaller company → go straight to the owner. Bigger company ($10M+) → expect several stakeholders, and reach out to multiple roles since the first person often isn't the final decision-maker.
The old way (five tools, two steps)
The traditional playbook stacks tools: find the company in Sales Navigator, find employees, filter by role, then push each person through a separate email-finder (Apollo, Lusha, Skrapp, Hunter, FullEnrich…), then validate the emails somewhere else. It works, but it's slow, expensive, and the data quality is inconsistent.
The Scrupp way (one workflow)
With Scrupp you go from company to the right person in one place:
- Take your company list (from the previous lesson) or a Sales Navigator people search.
- Filter by the roles, seniority and departments that match your decision-maker (e.g. Marketing/Sales leadership).
- Scrupp pulls the matching people at each company — name, title, LinkedIn — into the same list.
No bouncing between tools, no manual matching of "which person belongs to which company." You finish this step with a list of named decision-makers, ready for the next lesson where we get their verified email.
The ways to find the right person — compared
Ranked from most to least efficient. Notice every traditional route needs two or more tools — which is exactly what Scrupp collapses into one.
| Approach | How it works | Pros | Cons | Cost |
|---|---|---|---|---|
| Scrupp ★ | Companies + people + verified email in one workflow | One tool, accurate, no manual matching | — | Free plan to start |
| Sales intelligence tools (Apollo, Lusha, Ocean.io; ZoomInfo/Cognism) | Paste company → see employees → filter roles → save | Easy search, good filters | Data not always accurate; often need a verifier | Freemium; Apollo ~$19; ZoomInfo enterprise |
| Sales Navigator + email finder (+ FullEnrich/Hunter/Skrapp) | Find people in Sales Nav → finder gets the email | Most accurate role + email | Two tools, two-step per contact | ~$80–100/mo + $30–100/mo |
| LinkedIn free + email finder | Search LinkedIn → finder gets the email | Low cost / possible free | Slow, weak filters, less accurate | Free + finder |
| Website / phone | About page, or call and ask for the right person | No tools needed | Slowest, hit-or-miss | Free |
How many people per company?
- Small companies: 1 (the owner).
- Mid-size: 2–3 across marketing and sales.
- Large ($10M+): 3–5 — you'll often need to reach several before finding who listens.
Don't overthink titles
Titles vary wildly between companies. Focus on the function: who owns "getting more customers"? If you're unsure, include both the marketing and sales leader and let the replies tell you who's right.
Next: turn these names into verified emails and phone numbers you can actually contact.