Build AI Variables for Hyper-Personalized Outreach
Create dynamic variables that generate unique personalization for each lead using their profile data — titles, industries, company context, and more. Scale what used to take hours into seconds.
Dynamic variables · Test before sending · Bulk-ready
| Lead | Company | {{icebreaker}} |
|---|---|---|
| Nina Schulz | Personio | "Saw Personio just expanded into the UK — congrats on the growth. Curious how you're scaling the SDR team to match..." |
| Raj Mehta | Razorpay | "Your recent move to Head of Revenue caught my eye — new leaders often rethink the outbound stack..." |
| Clara Dubois | Contentsquare | generating... |
Features
Personalization that actually scales
Define variables like {{icebreaker}} or {{pain_point}}, test them in the AI lab, and use them across thousands of leads — for example, generating a unique opening line for every contact in a campaign.
Testing lab
Test your AI variable against sample leads before deploying. See exactly what the output looks like for real profiles.
Multiple AI models
Choose from GPT-4o, Claude, and other models. Pick the one that produces the best tone and accuracy for your use case.
Reliability modes
Set fallback rules and quality thresholds. If the AI output doesn't meet your bar, Scrupp flags it for manual review.
Variable highlighting
See which parts of your email are AI-generated with inline highlighting. Review and edit before sending.
Start from proven prompts for icebreakers, pain points, compliments, and CTAs — or build your own from scratch. Save and reuse templates across campaigns.
Generate personalized variables for thousands of leads in one run. Scrupp processes them in parallel so your campaign launches faster.
How it works
How do AI variables work?
Three steps from prompt to personalized outreach at scale.
-
1Define your variableWrite a prompt for what you want — an icebreaker, a pain-point hypothesis, a compliment, or any custom field.
-
2Test with sample leads in the AI labPreview output for real leads. Tweak the prompt, switch models, and adjust tone until it's right.
-
3Use in campaigns for personalized outreachGenerate the variable for your full lead list and plug it into your email sequences or CRM workflows.
Example AI variable prompts
Start with these templates or write your own — the AI uses each lead's enriched profile data to generate unique output.
FAQ
FAQ
Common questions about AI variables and personalization.
What data does the AI use to personalize? ▾
The AI uses each lead's enriched profile data — job title, company name, industry, location, seniority, recent activity, and any custom fields you've added.
Which AI models are available? ▾
Scrupp supports GPT-4o, Claude, and other leading models. You can switch between models in the AI lab to compare output quality and pick the best fit for your tone.
Can I test variables before using them in a campaign? ▾
Yes — the AI lab lets you test any variable against sample leads from your dataset. Preview output, tweak prompts, and iterate before committing to a bulk run.
What happens if the AI output is low quality? ▾
Scrupp includes reliability modes with quality thresholds. If a generated variable falls below your confidence bar, it is flagged for manual review instead of being sent automatically.
How many leads can I generate variables for at once? ▾
Scrupp processes variables in parallel, so you can generate personalized output for thousands of leads in a single run. There is no hard limit on list size.
Personalize every email. At scale.
Build AI variables that write unique icebreakers, pain points, and CTAs for every lead in your list — then test in the lab before you send.