Which countries to target
Never limit yourself to one country. Where demand is high and competition is lower (UK, AU, CA, US, ZA), and which markets to avoid.
One of the most common beginner mistakes is tunnel vision: picking one niche, struggling, and only ever looking for buyers in your own country. Don't do that.
Never limit yourself
Never limit yourself to one vertical or one country. If you can win buyers outside your own country, go for it. There are thousands of industries and hundreds of millions of businesses worldwide — open your mind and the opportunities show themselves.
Strong English-speaking markets to target
- United States — huge, but also the most saturated and competitive. Great volume, more noise.
- United Kingdom, Australia, Canada, South Africa, Ireland, New Zealand — often more receptive, simply because they aren't getting hammered with the same pitches 24/7.
Plenty of business gets done beyond these too (Germany, Spain, the Nordics, the UAE, and more) — wherever there's a healthy business economy.
Why going broad helps
- Less competition. A buyer in the UK or Australia may reply simply because fewer people are pitching them.
- More buyers. Same niche, several countries = a much bigger pool of potential clients to fill.
- Time-zone spread. You can run outreach and calls across the day.
What to avoid
- Countries at war or with poor internet/business infrastructure.
- Markets where you can't communicate well (unless you have the language).
- Spreading so thin that your messaging stops feeling relevant — go broad on geography, but keep each campaign tightly targeted.
Practical setup: pick your niche, then build separate buyer lists per country. Scrupp lets you filter Sales Navigator searches by geography, so spinning up "roofers in the UK" alongside "roofers in Australia" is a few clicks, not a new project.
Now let's define exactly which companies in those markets make the best buyers.