Monitor and Detect Lead Changes Automatically
Automate lead tracking and save hours of manual research. Scrupp watches for job changes, promotions, company moves, and new opportunities — then notifies you so you can act at the right moment.
Daily checks · Instant alerts · API-ready
| Name | Change | Previous | Current |
|---|---|---|---|
| Sarah Chen | Job change | VP Sales @ Airtable | CRO @ Lattice |
| Tom Briggs | Promotion | SDR Manager @ Gong | Director of Sales Dev @ Gong |
| Lisa Moreno | Company update | Series A | Series B ($40M raised) |
Quick answer
What is B2B lead monitoring?
B2B lead monitoring is the practice of continuously tracking changes in your target accounts — new hires, role changes, funding rounds, tech stack updates, company moves — so you can trigger timely outreach based on buying signals. Instead of sending cold emails to a static list that grows stale, lead monitoring tools alert you when an ICP-matching trigger event happens: "Head of Growth just got promoted at Stripe", "Acme Corp just raised a Series B". Scrupp's lead monitoring watches your tracked companies and delivers weekly digests with enriched contact data for the trigger events, ready for outreach.
Features
Stay ahead of every change
Add leads to your watchlist and let Scrupp track what matters — for example, job changes, promotions, or funding rounds that signal buying intent.
Watchlist management
Organize leads into watchlists by segment, campaign, or territory. Add and remove leads at any time.
Job change alerts
Get notified when a contact switches companies or takes a new role — the best time to reach out.
Company update tracking
Track headcount growth, funding rounds, and industry shifts at your target accounts.
Enrichment on change
When a change is detected, Scrupp automatically re-enriches the contact with fresh data — new email, new title, new company.
See change trends across your watchlists — which segments are most active, which leads changed recently, and where to focus outreach.
Push change events to your CRM, Slack, or outbound platform in real time via webhooks. Build automated workflows around lead changes.
How it works
How does lead monitoring work?
A hands-off workflow: add leads, sit back, and get notified when something changes.
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1Add leads to your watchlistImport from a CSV, pick from an existing dataset, or add leads directly from Sales Navigator.
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2Scrupp monitors for changes dailyEvery day, Scrupp checks your watchlist for job changes, promotions, company updates, and more.
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3Get notified when something changesReceive alerts via email, webhook, or in-app dashboard — and act while the timing is perfect.
What changes does Scrupp detect?
Scrupp monitors for the signals that matter most to sales and recruiting teams.
FAQ
FAQ
Common questions about lead monitoring and change tracking.
What changes does Scrupp track? ▾
Scrupp tracks job changes, promotions, company switches, funding rounds, headcount growth, and contact data updates like new email addresses.
How often does Scrupp check for changes? ▾
Scrupp runs daily checks on all leads in your watchlists. You receive alerts as soon as a change is detected during the daily scan.
Can I monitor companies too? ▾
Yes — you can add entire accounts to a watchlist and track company-level changes like funding events, headcount shifts, and industry reclassifications.
Does Scrupp re-enrich contacts automatically? ▾
Yes — when a change is detected, Scrupp automatically re-enriches the contact record with updated fields such as new title, company, and business email.
Is there an API for lead monitoring? ▾
Yes — the Scrupp API supports watchlist management and webhook-based alerts so you can integrate change events into your CRM, Slack, or automation platform.
Never miss a lead change again
Add your leads to a watchlist and let Scrupp track job changes, promotions, and company updates — so you can reach out at exactly the right time.