Clay integration · 2026

Scrupp → Clay workbooks

Use Scrupp as the fast, cheap scraping layer feeding Clay's waterfall enrichment. Scrupp scrapes LinkedIn, pushes rows into a Clay table, Clay runs its 50+ provider waterfall on top. Save Clay credits on scraping, spend them on enrichment.

Use Scrupp for LinkedIn scraping · Save Clay credits for the enrichment waterfall

How Scrupp pushes LinkedIn leads into Clay

The Scrupp + Clay combo layers two specialized tools: Scrupp scrapes LinkedIn and Sales Navigator cheaply (native Chrome extension, $0.01-0.03/lead), Clay runs complex waterfall enrichment (50+ providers, AI cells, custom logic) on top of Scrupp's output. Workflow: scrape with Scrupp → push rows into a Clay workbook → Clay enriches with the data Scrupp doesn't cover. Cost-effective: Scrupp handles cheap LinkedIn scraping so Clay credits go entirely to expensive waterfall runs. Most growth teams that use both tools report 3-5× lower per-lead cost vs using Clay alone.

From install to first Clay record in 2 minutes

One-time connection, then every export is a single click.

1
Install the Scrupp Chrome extension

Free from the Chrome Web Store. Works on LinkedIn, Sales Navigator, and Apollo.

2
Connect Clay via API key

Get a Clay API key from Clay settings. Paste into Scrupp. Scrupp lists your Clay workbooks and lets you pick a destination table.

3
Click "Export to Clay"

Pick target workbook and table. Scrupp streams scraped rows directly into Clay. From there Clay's enrichment cells run as usual.

What teams do with Scrupp + Clay

Common workflows that plug Scrupp into Clay without custom code.

Cost-efficient scrape → enrich pipeline

Scrupp handles cheap LinkedIn scraping at $0.01-0.03/lead. Clay spends credits only on waterfall + AI cells. Total: 3-5x cheaper than Clay alone.

LinkedIn at scale, Clay for personalization

Scrupp scrapes 10K leads from Sales Nav. Clay runs AI cells to generate icebreakers per lead. Push to your cold email tool.

Clay workbook population

Instead of uploading CSVs to Clay, Scrupp writes rows directly. Faster iteration, live data, no manual refresh.

ABM data refresh

Weekly: Scrupp re-scrapes target accounts on LinkedIn. Clay re-runs enrichment. Data freshness goes from quarterly to weekly.

Clay integration FAQ

Why use Scrupp with Clay instead of Clay alone?

Clay's LinkedIn scraping is done via paid integrations, and credits burn fast — scraping 1000 leads can eat $30-50 of Clay credits. Scrupp's native LinkedIn extension does the same for $10-30, saving Clay credits for the expensive enrichment waterfall where Clay actually shines.

Does Scrupp replace Clay?

No. They solve different problems. Scrupp is the scraping + basic enrichment layer. Clay is the complex waterfall + AI cells layer. Teams that need both use both.

Can I use the Scrupp → Clay integration for free?

The integration itself is free. You still pay Scrupp pay-as-you-go for scraping ($0.01-0.03/lead) and Clay for whatever enrichment credits their waterfall consumes.

How does the data flow?

Scrupp scrapes LinkedIn → creates a row in your Clay table via Clay's API → Clay's cells trigger automatically on new rows → enriched row ends up ready for export to HubSpot, Salesforce, or wherever your Clay pipeline sends it.

Can I also use Clay's native LinkedIn integration?

Yes, side by side. Some teams use Clay's integration for one-off lookups and Scrupp for bulk scraping of larger searches.

Keep exploring: Google Sheets · HubSpot · Zapier · Webhook

Scrupp + Clay, the cheapest enrichment stack

Scrupp handles the scraping, Clay handles the waterfall. Save credits where it counts.

Free Chrome extension · No credit card · Works with any Clay tier

5,000+
sales teams
4.8/5
G2 & Capterra
2M+
leads exported
65%
avg email find rate