LinkedIn Sales Navigator to Salesforce — CRM Sync for Sales Reps
Sync LinkedIn Sales Navigator leads into Salesforce CRM without the Advanced Plus price tag. Skip the AppExchange install dance and the $170/seat/mo tier where LinkedIn ships its own Salesforce integration — Scrupp delivers the same CRM sync for any Sales Navigator users on Core or Advanced plans.
Quick answer
LinkedIn Sales Navigator to Salesforce — CRM Sync for Sales Reps
To sync LinkedIn Sales Navigator leads to Salesforce, most teams either (1) pay for Sales Navigator Advanced Plus to unlock LinkedIn's native Salesforce-LinkedIn integration, or (2) install one of the AppExchange connectors and pay per seat, or (3) use a Chrome extension that does the same CRM sync without either fee.
Option 3 is the Scrupp workflow. Connect Salesforce via OAuth, then click Export to Salesforce on any Sales Navigator search. Scrupp creates Contact and Lead records with verified emails and phones, auto-associates the Account record, dedupes by email so existing Salesforce data is never overwritten, and sets the lead source for pipeline attribution. No CSV export, no manual field mapping, no AppExchange admin approval.
Sales Navigator for Salesforce — who needs what? If you're already paying for Advanced Plus, LinkedIn's native integration works fine for seat-level sync and InMail messages directly from Salesforce. If you're on Core or Advanced (where most Sales Navigator users sit), Scrupp gives you the same end result — contact data in Salesforce — at a fraction of the cost. Sales reps close deals faster when the LinkedIn Sales Navigator profile, verified email, phone, and company record all show up on the Salesforce Contact page without leaving the CRM.
Choose the right solution based on seat count: under 5 seats → Scrupp (pay-as-you-go). Over 20 seats on Advanced Plus already → LinkedIn's native Salesforce-LinkedIn integration on AppExchange. In between → pilot Scrupp first because switching is a one-click uninstall.
How it works
From Sales Navigator to Salesforce in 3 steps
Free Chrome extension from the Chrome Web Store. Connect Salesforce via OAuth once — Scrupp only requests Contact, Lead, and Account write scopes. No AppExchange install needed.
Apply filters (title, industry, headcount, location) on your Sales Navigator account. Works on Core, Advanced, and Advanced Plus — you don\'t need the top tier for the CRM sync.
Scrupp paginates the search, enriches each row via the multi-provider waterfall, and creates Salesforce Contacts/Leads with verified email + phone + LinkedIn data. Dedupe by email runs automatically before every write.
Field mapping
What Scrupp sends to Salesforce
Every field Scrupp pushes, by default.
| Scrupp field | Salesforce field | Notes |
|---|---|---|
| Full name | Name | First + last name |
| Job title | Title | Current role |
| Company | Account (auto-associated) | Creates Account record if missing |
| LinkedIn URL | LinkedIn profile (custom field) | Unique identifier — used for dedupe |
| Sales Navigator URL | Sales Navigator link | Jump back to Sales Navigator from the Contact record |
| Verified email | Multi-provider waterfall, SMTP-verified | |
| Phone number | Phone | Where available |
| Location | Mailing City / Country | From LinkedIn profile |
| Industry | Industry | LinkedIn industry tag |
| Headcount | Company size (NumberOfEmployees) | Ranges (1-10, 11-50, ...) |
Use cases
Who uses Sales Navigator → Salesforce?
SDRs and sales reps using Salesforce daily — run a LinkedIn Sales Navigator search, export related Leads to Salesforce, start sequencing without the usual CSV round-trip.
RevOps replacing expensive Advanced Plus seats — keep one or two Advanced Plus seats for power users, run Core seats elsewhere, and use Scrupp for the team-wide Salesforce-LinkedIn integration.
Lead gen agencies delivering Sales Navigator leads into the client\'s Salesforce — no AppExchange admin access required, one-click OAuth, billable work ships same day.
Growth teams building ABM target account lists — scrape the right titles at 50 target accounts, sync to Salesforce as related Leads under each Account, multi-thread the outreach.
FAQ
Common questions
Do I need Sales Navigator Advanced Plus for the Salesforce-LinkedIn integration?
No. LinkedIn\'s native Sales Navigator for Salesforce integration requires Advanced Plus ($170/seat/mo). Scrupp delivers the same Salesforce-LinkedIn integration result — contact records with LinkedIn data synced to Salesforce — from any Sales Navigator tier. Sales Navigator users on Core or Advanced get the sync without the Advanced Plus markup.
Do I need to install Scrupp through Salesforce AppExchange?
No. The CRM sync happens via OAuth, not AppExchange. One-click connect, no admin approval dance. Scrupp writes to Contacts, Leads, and Accounts using standard Salesforce APIs — the same ones AppExchange packages use, minus the install friction.
Can I send InMail messages directly from Salesforce after the sync?
No — InMail messages are a LinkedIn Sales Navigator feature and require you to be on LinkedIn itself. Scrupp\'s job is getting the contact record into Salesforce with the LinkedIn profile URL attached; clicking that URL from a Salesforce Contact takes you to the Sales Navigator profile where you can send InMail. That\'s the typical workflow for sales reps working Salesforce-first.
How does Scrupp dedupe against existing Salesforce Contacts?
Dedupe runs on email address primarily, then LinkedIn URL as fallback. If a contact already exists, Scrupp enriches the existing record (adds missing fields) instead of creating a duplicate. Your Salesforce data stays intact — no overwrites on already-populated fields.
Which Scrupp solution fits our Salesforce setup?
Choose the right solution by seat count: under 5 seats → Scrupp (pay-as-you-go, fastest to onboard). 5-20 seats → Scrupp on a team plan, still cheaper than Advanced Plus. Over 20 seats already on Advanced Plus → stick with the native integration. In between → pilot Scrupp on one team first; switching is a one-click OAuth disconnect.
How are emails verified before they hit Salesforce?
Scrupp runs a multi-provider waterfall (5+ sources) followed by real-time SMTP verification. Typical deliverability is 90-92%. Only verified emails get written to Contact records — risky ones are flagged for review.
What\'s the cost per lead synced to Salesforce?
Pay-as-you-go: scraping costs 1 credit per lead (~$0.01-0.03) plus 1 credit per verified email or phone enrichment. A fully enriched lead pushed to Salesforce lands at about $0.02-0.06. Failed enrichments are not charged.
Related exports & guides
Keep exploring: LinkedIn Scraper · Sales Navigator Scraper · Sales Navigator to HubSpot · B2B Data Enrichment · Email Finder
Export Sales Navigator leads to Salesforce — free
Free Chrome extension. One-click export. No credit card.