Build a lead quiz funnel

Your funnel turns an ad click into a qualified lead. This is the click-by-click build. We'll use Heyflow (great quiz/funnel builder) as the example — Typeform, LeadsHook or a Carrd page + form work the same way.

Heads up: tool UIs change. Menu names may differ slightly — the steps and order are what matter.

Step 1 — Create the flow

1. Sign up at heyflow.com → New flow → start from a blank or a "lead gen" template.
2. Name it after the offer, e.g. "Free Solar Quote – [Country]".

Step 2 — Build the screens

1. Intro screen: headline = your ad offer ("See if you qualify for solar"), one button "Start".
2. Qualifying questions (BNT): add multiple-choice screens for Budget, Need, Timeline (use the BNT quiz from the Templates lesson). Mark the low-intent answers to disqualify.
3. Contact screen: fields for name, phone, email. Keep it short.
4. Thank-you screen: "We'll call you shortly" + (optional) the buyer's phone number to save.

Step 3 — Disqualify time-wasters

1. On a low-intent answer (e.g. "just browsing", "$0–$50/mo", "3+ months"), set the button to jump to a polite "not a fit right now" end screen instead of the contact form.
2. This keeps junk leads out before they ever reach your buyer.

Step 4 — Style & mobile

1. Apply your colors/logo under Design.
2. Preview on mobile — most paid traffic is on phones; make sure it's clean and fast.

Step 5 — Publish & connect

1. Click Publish → copy the live URL (this is your ad's destination).
2. Submit a test lead yourself and confirm it appears in the flow's results.
3. Next guides wire it up: phone verification and instant delivery.

Match the funnel to the agreed lead definition. Your BNT answers should mirror exactly what your buyer agreed counts as a billable lead (see Module 5 → Pricing).