A simple one-page site

You do not need a big, expensive website to start. You need a clean one-page site that makes you look legitimate when a buyer Googles you after your email or LinkedIn message — because they will.

Its only job

The site exists to pass the "is this a real company?" check. A potential buyer lands on it for 20 seconds, sees that you're professional and clear about what you do, and feels safe replying. That's it.

What a one-page site needs

• A clear headline — what you do and for whom: "We help [industry] businesses get more customers."
• A short explanation — how it works, in plain language (you generate qualified, verified opportunities; they close them).
• Credibility cues — your niche focus, a verification/quality angle, any logos, results or testimonials once you have them.
• A simple contact path — a form or a "book a call" link and your business email.
• Basic legal pages — a privacy policy and terms. These matter, especially for bigger buyers' compliance checks.

How to build it fast

• Use a no-code builder: Carrd (cheapest for one page), Framer, Webflow, or a simple WordPress theme.
• Match the look to your niche — clean and trustworthy beats flashy.
• Use your real domain and business email so everything is consistent with your LinkedIn and outreach.

What NOT to do

• Don't spend two weeks perfecting it. A clean page live today beats a perfect page next month.
• Don't over-promise or use hypey claims you can't back up.
• Don't leave it half-built with placeholder ("Lorem ipsum") text — that's worse than no site.

Tie it together: same brand, domain and email across your one-pager, LinkedIn profile and signature. Consistency is what makes a one-person operation look like an established business.

Last in this module: the business basics — how to get started without overthinking the legal side.