Contact Signals: Detect Buying Triggers and Lead Changes Automatically
Automated change detection that finds buying signals across your contact database in minutes — job changes, promotions, new funding rounds, and email updates — so you can automate and time your outreach perfectly.
AI detection · Real-time signals · API-ready
| Contact | Signal | Detail | Priority |
|---|---|---|---|
| Alex Rivera | Job change | Moved to VP Sales @ Figma | High |
| Priya Sharma | Funding | Company raised Series C ($65M) | High |
| Daniel Koh | Email found | New verified email available | Medium |
| Emma Lindgren | Promotion | Promoted to Director of Ops | Medium |
Features
Signals that drive pipeline
Scrupp detects the changes that matter most to sales teams — for example, a champion switching companies or a target account closing a funding round.
Job change detection
Know instantly when a contact leaves their company or takes a new role — the highest-intent buying signal.
Email found signals
Get alerted when a verified email becomes available for a contact that previously had none.
Company funding alerts
Track when a target account raises a new round — companies with fresh funding are actively investing in tools.
Promotion tracking
Detect when contacts get promoted to decision-maker roles — they often bring new budget and fresh priorities.
View all signals in one feed — filter by type, priority, date, or segment. Prioritize outreach based on signal strength and recency.
When a signal fires, Scrupp re-enriches the contact automatically — fresh title, company, email, and phone number ready for your next touchpoint.
How it works
How do contact signals work?
Three steps to turn your contact database into a live signal feed.
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1Enrich your contactsUpload a list or connect your CRM. Scrupp enriches each contact with 30+ data points as a baseline.
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2Scrupp detects changes automaticallyAI monitors your contacts for job changes, promotions, funding events, and new email availability.
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3Act on signals before competitorsGet notified via dashboard, email, or webhook — and reach out while the signal is still fresh.
Signal types at a glance
Each signal type maps to a different sales play — prioritize based on what your team values most.
FAQ
FAQ
Common questions about contact signals and change detection.
What types of signals does Scrupp detect? ▾
Scrupp detects job changes, promotions, company funding rounds, new verified emails, and company-level updates like headcount growth or industry shifts.
How quickly are signals delivered? ▾
Scrupp scans your contacts daily. Signals appear in your dashboard and are pushed via webhook or email as soon as they are detected during the scan cycle.
Can I prioritize certain signal types? ▾
Yes — you can filter and sort signals by type, priority level, and date. Configure webhook filters to only receive the signal types your team cares about.
Does Scrupp re-enrich contacts when a signal fires? ▾
Yes — when a change is detected, the contact record is automatically re-enriched with the latest title, company, email, and phone data so your CRM stays current.
Is there an API for contact signals? ▾
Yes — the Scrupp API provides endpoints for listing signals, configuring webhooks, and managing which contacts are monitored. Integrate signals into any workflow.
Stop guessing. Start acting on signals.
Detect job changes, funding rounds, and email updates across your contact database — and reach out before your competitors do.