🚀 B2C · Module 1 · Lesson 1 of 34
Is this for you? (read first)
An honest gut-check before you start: who this is for, who it is NOT for, the time, money and effort it really takes, and a realistic timeline to your first dollar.
Before you invest time in this course, a 2-minute honest gut-check. B2C lead gen is a real, profitable business — but it's not free, not instant, and not for everyone. Better to know now.
This is for you if…
- You want to build a real business, not "make money tonight".
- You can put in focused hours every week for a few months before it pays off.
- You have (or can get) a small ad budget to generate leads — see the money section below.
- You're willing to learn paid ads and talk to business owners.
This is NOT for you (right now) if…
- You have zero budget for ads or tools — in that case start with the B2B course instead (much lower cost to launch).
- You want guaranteed income in week one.
- You won't do outreach or pick up the phone.
The honest cost (time, money, effort)
| What | Reality |
|---|---|
| Time | ~10–15 focused hrs/week; first buyer in weeks, steady income in 2–3 months |
| Tools | Scrupp (free plan to start) · landing page builder (~$0–19/mo) · email/domain (~$6/mo) |
| Ad budget | The real cost — you fund ads to make leads. Start small ($300–$1,000 to test), or get a buyer to prepay |
| Skill to learn | Media buying (running profitable ads) + basic sales |
Beginner-friendly move: land a buyer first and charge upfront — their prepayment funds your ad spend, so you're not risking your own money to test.
A realistic timeline
- Weeks 1–2: pick a niche, set up assets, build your buyer list with Scrupp.
- Weeks 3–4: outreach → first conversations → first buyer (charge upfront).
- Month 2–3: deliver leads, refine, add buyers → steady income.
The mindset
Expect silence before replies and "no" before "yes". The people who win aren't smarter — they do the unglamorous work consistently: research the niche, build a clean list, follow up, test ads. If that's you, keep going. 👉 Next: what a lead-gen business actually is.