Academy › B2B Lead Generation
B2B · Free course

🏢 B2B Lead Generation

Book qualified sales meetings & leads for B2B companies. The appointment-setting model: use targeted outreach (powered by Scrupp) to book qualified sales meetings for B2B companies. Outreach-driven, high-margin, low ad cost.

Course progress 0% · 0 / 0 lessons
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Module 1
0/6 · 6 lessons

Start Here: The B2B Lead-Gen Model

What a B2B lead-gen / appointment-setting business is, how it makes money, a 30-day roadmap, and why Scrupp is the engine it runs on.

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Module 2
0/4 · 4 lessons

Pick Your Niche & Offer

Choose a B2B niche you can win, design an offer clients say yes to, and define the exact prospects (ICP) your outreach will target.

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Module 3
0/4 · 4 lessons

Credibility & Sending Infrastructure

Look legitimate and build the email/LinkedIn infrastructure that lands you in the inbox at the volume B2B outreach needs.

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Module 4
0/4 · 4 lessons

Build Your Lists with Scrupp

The core engine: turn your client's ICP into a clean, verified list of decision-makers ready for outreach — companies, people, emails, in one flow.

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Module 5
0/4 · 4 lessons

Outreach That Books Meetings

Turn your list into booked calls with cold email, LinkedIn, copy that gets replies, and a follow-up system that converts.

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Module 6
0/4 · 4 lessons

Fulfillment & Appointment Setting

Deliver the outcome: qualify leads, book and protect appointments, report to clients, and onboard them so they stay.

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Module 7
0/4 · 4 lessons

Pricing, Closing & Scaling

Price for profit, close your own clients, build systems and a team, and turn the agency into a sellable asset.

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Module 8
0/4 · 4 lessons

Setup Guides (click-by-click)

The hands-on technical setups, step by step — buy a sending domain & inboxes, add SPF/DKIM/DMARC, warm up and connect a sequencer, and load your Scrupp list into outreach.

5,000+
sales teams
4.8/5
G2 & Capterra
200M+
leads exported
65%
avg email find rate

Start exporting leads today

Free plan available. No credit card required. Export leads with verified emails and phones.