Warm up & connect a sequencer

A brand-new inbox that suddenly sends 40 cold emails looks like spam. Warmup builds a trusted sending history first, and a sequencer sends your multi-step campaigns at safe volumes. Click-by-click below.

Step 1 — Pick a sending tool

Most cold-email tools include warmup + sequencing in one: Instantly, Smartlead, lemlist, or similar. Pick one (Instantly/Smartlead are popular for volume).

Step 2 — Connect your inboxes

1. In the tool: Add email account → Google / Gmail.
2. For Google Workspace, connect via app password or OAuth (the tool walks you through enabling it).
3. Add all your inboxes (from the domains guide).

Step 3 — Turn on warmup

1. Enable Warmup for each inbox.
2. Start with a low daily warmup volume and let it ramp gradually over ~1–2 weeks.
3. Warmup auto-sends and replies to small volumes between trusted inboxes, building reputation. Leave it running even after you start real sends.

Step 4 — Set safe sending limits

1. Cap each inbox at ~20–40 cold emails/day.
2. Spread sends across the day (the tool does this automatically).
3. To send more, add more inboxes — don't raise one inbox's limit.

Step 5 — Build the sequence

1. Create a new Campaign → add your 4-step sequence (from the Templates lesson).
2. Set delays between steps (e.g. day 1, 3, 6, 10) and "stop on reply".
3. Use spintax/variables for personalization fields so each send is a little different (better deliverability).
4. Assign the campaign to rotate across all connected inboxes.

Step 6 — Don't launch until warm

1. Wait until warmup has run ~1–2 weeks and inboxes show a healthy score.
2. Only send to verified addresses (your Scrupp list) — bounces undo all the warmup work.

Deliverability is the whole game in B2B. Warm inboxes + verified lists + modest per-inbox volume = inbox placement. Skip any of these and your reply rate collapses.

Next: load your Scrupp list into outreach.