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Pick Your Niche & Offer
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B2B · Module
Pick Your Niche & Offer
Choose a B2B niche you can win, design an offer clients say yes to, and define the exact prospects (ICP) your outreach will target.
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0/4 lessons
1. How to choose a B2B niche
Which client types pay best for meetings — SaaS, agencies, consultants, recruiters, B2B services — and how to pick one you can speak to.
2. Design an irresistible offer
What you actually sell (booked, qualified sales calls), how to frame it, and how a simple guarantee makes it an easy yes.
3. Your ideal client
Who to sell to: companies with a sales team, high customer value, and an existing appetite for more pipeline.
4. Define your client's ICP
The people your client wants to meet — by industry, size, role and seniority. This becomes your Scrupp search.