Get verified emails

A name and a LinkedIn profile aren't enough — you need to reach the person. This lesson is about getting a verified work email for every decision-maker on your list. In B2B outreach, this single step protects everything downstream.

Why verified is non-negotiable in B2B

You'll send at volume across multiple inboxes. If you send to guessed or stale addresses, they bounce — and bounces destroy your domain reputation, sending even your good emails to spam. Verified emails keep your bounce rate low, which keeps you in the inbox. Deliverability is the game in B2B.

The juggling act you're replacing

The common setup: Sales Navigator to find the person → an email-finder extension → a separate verification tool → manual merge. Three tools and three exports for one email.

The Scrupp way

Scrupp enriches in the same workflow where you built the list:

1. Take your decision-maker list from the previous lesson.
2. Scrupp finds and verifies the work email for each person (and surfaces a phone where available).
3. You get one clean dataset: company, person, role, verified email — no manual matching, no second validator.

Do it responsibly

• Business contacts, genuine business reason (a relevant offer to the right role).
• Respect opt-outs and local rules (GDPR/CAN-SPAM): identify yourself, make opting out easy, stop emailing anyone who declines.
• Keep the list clean — remove bounces and unsubscribes immediately to protect deliverability.

Quality beats quantity: 150 verified, well-targeted contacts will out-book 1,500 scraped guesses — and they keep your inboxes healthy enough to keep sending.

Last step of this module: segment the list and gather the personalization that makes outreach convert.