Find the decision-makers
Pull the exact people to contact — by role, seniority and department — at each target company with Scrupp.
You have target companies. Now find the right people to contact at each. Emailing a generic inbox is wasted effort — you want the person who owns the problem your client solves.
Who to target
It depends on what your client sells, but you're usually after:
- The economic buyer — the leader of the function your client helps (e.g. Head of Sales, VP Marketing, Head of Talent).
- One level down — a manager who feels the pain daily and can champion internally.
- Founders / CEOs at smaller companies (they decide everything and decide fast).
Contacting 2–3 relevant roles per company increases your odds — the first person isn't always the one who replies.
The old way (multiple tools)
The traditional stack: find people in Sales Navigator, then push each through an email-finder (Apollo, Hunter, Skrapp), then a verifier, then merge it all. Multiple subscriptions, lots of manual matching.
The Scrupp way (one workflow)
With Scrupp you go from company to the right people in the same place:
- Take your company list (previous lesson) or a Sales Navigator people search.
- Filter by the roles, seniority and departments that match your target buyer.
- Scrupp pulls the matching people at each company — name, title, LinkedIn — into the same list.
No tool-hopping, no matching "which person works where." You finish with a list of named decision-makers, ready for verified emails next.
| Approach | Tools | Speed & accuracy |
|---|---|---|
| Scrupp ★ | 1 — companies + people + email | Fast, one clean list |
| Sales Nav + email finder | 2 — Sales Nav + Hunter/Skrapp | Accurate but two-step per contact |
| LinkedIn free + finder | 2 — weak filters | Slow, less accurate |
How many per company?
- Small companies: 1–2 (founder + one lead).
- Mid-size: 2–3 across the relevant function.
- Larger: 3–5 — you'll often reach several before one replies.
Next: turn these names into verified emails you can actually send to.