✉️ B2B · Module 5 · Lesson 20 of 34
LinkedIn outreach
Connection requests, messages and a multi-touch flow that complements email.
Email is the workhorse, but LinkedIn adds a second channel that lifts reply rates — especially with senior B2B buyers who live on the platform. Combining both is what separates good campaigns from average ones.
Why multi-channel wins
Different people respond on different channels, and seeing your name in two places builds familiarity. A prospect who ignores an email may accept a connection and reply to a message. Aim to touch each prospect on both email and LinkedIn.
The LinkedIn flow
- View their profile — sometimes that alone prompts a look back.
- Connection request — blank or a one-line, non-salesy note works best.
- After they accept, a short message — personalized, value-first, soft ask.
- One follow-up a few days later if no reply.
Message templates
- Connection note: "Hi [Name], I work with [niche] on pipeline — thought it'd be good to connect."
- After connecting: "Thanks for connecting, [Name]. I help [niche] book qualified sales calls with [their ICP]. Worth a quick chat to see if it's relevant for [Company]?"
- Soft follow-up: "No worries if the timing's off — should I check back next quarter, or is pipeline not a focus right now?"
Stay safe on LinkedIn
- Keep volume human — modest daily connection requests; aggressive automation gets accounts restricted.
- Personalize — generic mass DMs perform poorly and risk your account.
- Use Sales Navigator to target and to message, and let Scrupp handle the list-building and email side so LinkedIn stays for relationship touches.
Coordinate the channels
Track both touches per prospect in your sheet. A simple combined cadence: email 1 → LinkedIn connect → email 2 → LinkedIn message → email 3. Each channel reinforces the other.
Email scales, LinkedIn warms. Use email for volume and LinkedIn for the senior, high-value prospects where a personal touch tips the reply.
Next: writing the copy that actually gets replies.