Load your Scrupp list into outreach

You've built a verified list in Scrupp and set up your sequencer. This guide connects the two — exporting clean and importing it mapped correctly, so your campaign sends to the right people without errors.

Step 1 — Export from Scrupp

1. Open your finished list in Scrupp (companies + decision-makers + verified emails, from Module 4).
2. Filter to verified emails only — never send to unverified/guessed addresses.
3. Export → CSV.

Step 2 — Clean the file

1. Open the CSV. Make sure you have clear columns: first_name, last_name, email, company, title, linkedin_url, and your personalization hook.
2. Remove any rows without a verified email.
3. Split by segment if you'll send different copy (one file per segment).

Step 3 — Import into the sequencer

1. In Instantly/Smartlead: open your Campaign → Leads → Import CSV.
2. Map the columns: CSV → campaign variables (e.g. first_name → {{firstName}}, hook → a custom variable like {{hook}}).
3. Enable the tool's bounce/verification check on import as a second safety net.

Step 4 — Use the variables in your copy

1. In your sequence, reference the variables: "Hi {{firstName}}, saw {{hook}}…".
2. Send yourself a test — confirm every variable fills in (no blank "Hi ," or broken {{hook}}).
3. Set a fallback for empty fields (e.g. {{firstName | "there"}}) so nothing looks broken.

Step 5 — Launch (safely)

1. Confirm inboxes are warm and verified-only leads are loaded.
2. Start the campaign at modest volume; watch reply rate and bounce rate the first days.
3. Keep the list clean — remove bounces/unsubscribes immediately.

The full chain: Scrupp (verified list) → CSV → sequencer (mapped + warm inboxes) → replies → booked meetings. Get this pipe clean once and every future campaign is just a new Scrupp list dropped in.

That completes the B2B tech stack. Back to Outreach to turn sends into booked meetings.