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Start Here: The B2B Lead-Gen Model
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B2B · Module
Start Here: The B2B Lead-Gen Model
What a B2B lead-gen / appointment-setting business is, how it makes money, a 30-day roadmap, and why Scrupp is the engine it runs on.
Module progress
0/6 lessons
1. Is this for you? (read first)
An honest gut-check before you start: who this is for, who it is NOT for, the time, money and effort it really takes, and a realistic timeline to your first booked client.
2. What a B2B lead-gen business is
You book qualified sales meetings (or deliver qualified B2B leads) for companies with a sales team, and they pay you. Outreach, not ads.
3. The 4 ways you get paid
Monthly retainer, per-appointment, per-qualified-lead, and revenue/commission share — what each means and what to start with.
4. Your 30-day roadmap
Week-by-week: pick a niche and offer, set up sending infrastructure, build lists with Scrupp, launch outreach, book the first calls.
5. Your toolkit: Scrupp as the engine
B2B lead gen IS finding the right companies and people and reaching them. That is exactly what Scrupp does — it is the core of the whole business.
6. Templates & resources (copy these)
Copy-paste swipe files and checklists to launch faster: cold email & LinkedIn sequences, an AI personalization prompt, an ICP worksheet, an outreach tracker, and an onboarding checklist.