🚀 B2B · Module 1 · Lesson 4 of 34

Your 30-day roadmap

Week-by-week: pick a niche and offer, set up sending infrastructure, build lists with Scrupp, launch outreach, book the first calls.

Start Here: The B2B Lead-Gen Model ~2 min read

Here's a realistic 30-day plan to go from zero to your first booked meetings (and first client). The goal of month one: pick a niche and offer, set up sending, build a list with Scrupp, launch outreach, and have real conversations.

Week 1 — Niche, offer & infrastructure

  • Pick a B2B niche you can serve (SaaS, agencies, consultants, recruiters — something you can speak to).
  • Design a simple offer: "I book qualified sales calls with [their ICP]."
  • Buy a secondary sending domain and set up 1–2 inboxes (Google Workspace / Microsoft 365). Start warmup now — it takes ~1–2 weeks.
  • Clean up your LinkedIn profile.

Week 2 — Build your first list with Scrupp

  • Define the ICP for your offer (or your first client's): industry, company size, roles, geography.
  • In Scrupp: build the company list from Sales Navigator filters → pull decision-makers → get verified emails.
  • Aim for a clean, verified list of 100–300 contacts with a personalization hook each.
  • Write your first email sequence + LinkedIn messages.

Week 3 — Launch outreach

  • Once inboxes are warmed, start sending — modest daily volume per inbox, multi-step sequences.
  • Add LinkedIn touches (connect + message).
  • Track replies, positive responses, and booked calls in a simple sheet.
  • Iterate copy based on what gets replies.

Week 4 — Conversations, meetings & first client

  • Handle replies fast, book interested prospects into calls.
  • Use your early results (and booked meetings) as proof to land a paying client — pitch a pilot or retainer.
  • Onboard the client: get their ICP and messaging, point the engine at their offer.

The two numbers that matter

  1. Contacts reached — are you doing outreach every day?
  2. Positive replies / meetings booked — the leading indicator of revenue.
If you only do one thing daily: send personalized outreach to the right people and follow up. Everything else is downstream of consistent outreach to a good list.

Next: the toolkit that powers all of this — with Scrupp at the center.

Next lesson →
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