Sales Navigator → Instantly Cold Email Workflow
The exact stack modern SDR teams use to turn a Sales Navigator search into booked meetings via Instantly. 30-minute setup, 10-15 meetings booked per mailbox per month.
Quick answer
Sales Navigator → Instantly Cold Email Workflow
The Sales Navigator → Instantly cold email workflow in 2026 combines 3 tools: Sales Navigator for targeting, Scrupp for scraping + email enrichment, Instantly for sequenced sending. Process: run a Sales Nav search, click Scrupp to export enriched leads into a CSV, upload to Instantly, launch a 3-step sequence from warmed mailboxes. Total setup time is about 30 minutes after initial domain warmup. Expected result: 10-15 booked meetings per mailbox per month on a well-targeted ICP.
The workflow
Full end-to-end walkthrough
7 steps · est. 30 minutes per campaign after setup
-
1Run Sales Navigator lead searchSales Navigator
Filter by title, industry, headcount, seniority, geography. Save the search for recurring use. Aim for 500-2,000 leads matching your ICP.
-
2Export with Scrupp — one clickScrupp
Open the Scrupp Chrome extension on your saved search. Toggle "enrich with emails + phones". Click Export. Scrupp paginates, verifies emails via waterfall + SMTP, and returns a CSV in 5-10 minutes.
-
3Dedupe and filter the CSVGoogle Sheets
Remove role emails (info@, sales@), catch-all risky rows, and anyone flagged "do not contact". Typical cleanup removes 5-10% of rows.
-
4Upload to InstantlyInstantly
In Instantly, create a new campaign. Upload the Scrupp CSV. Map fields (email, first name, company). Save.
-
5Configure the sequenceInstantly
Email 1 (day 0): 3-line intro + specific value. Email 2 (day 3): case study or proof. Email 3 (day 7): short breakup. Use Instantly's AI variables for personalization.
-
6Assign to warmed-up mailboxesInstantly
Pick 3-5 mailboxes that have been warming for 2+ weeks. Set max 100 sends per mailbox per day. Randomize send times.
-
7Launch and monitor dailyInstantly
Check open rates (30-50% good), reply rates (3-5% good), bounce rates (under 3% good). Adjust copy if metrics are off.
Tool stack
What's in the stack
All the tools involved in this workflow.
Lead search with boolean filters. $99/mo.
Scraping + email/phone enrichment in one click. Pay-as-you-go.
Multi-mailbox cold email sending + warmup + unified inbox. $37/mo.
2nd domain for outbound. $12/yr + SPF/DKIM/DMARC setup.
Total cost: $150/mo total ($99 Sales Nav + $37 Instantly + $10-15 Scrupp PAYG) for 2,000 leads/month
FAQ
Common questions
Why not use Apollo + Lemlist instead?
Apollo has 40% stale data + a weaker sequencer. Scrupp + Instantly is cheaper overall and delivers better data quality + better deliverability. Many teams switched after hitting 30%+ bounce rates on Apollo.
How many leads should I send to?
Start at 100/day/mailbox for the first 2 weeks, then scale up to 150-200/day based on domain reputation. 3 mailboxes = ~300-600 sends/day sustainable.
Can Scrupp push directly into Instantly?
Via Zapier integration today (automatic Scrupp → Instantly). Native integration coming in Q3 2026.
What reply rate is realistic?
Well-targeted cold email on a warmed domain: 3-5% reply rate. Under 2% = bad ICP or bad copy. Meetings booked: about 10-20% of positive replies.
Related guides
Keep exploring: LinkedIn → Cold Email workflow · Scrape → Enrich → CRM workflow · Sales Navigator Scraper · Sales Navigator Email Finder · Export Sales Navigator to CSV
Run this workflow today
Free Chrome extension · 1 credit/lead scraping + 1 credit/enrichment · No credit card.