When your outbound needs both scraping depth and waterfall enrichment complexity — here's how to combine Scrupp, Clay, and HubSpot without duplicating cost.
Quick answer
The Scrupp + Clay + HubSpot stack combines three specialized tools for growth teams that need both LinkedIn scraping and complex waterfall enrichment. Scrupp scrapes the data (cheap, fast, live LinkedIn). Clay runs complex multi-step enrichment workflows on top of Scrupp's output. HubSpot is the final destination for enriched records. Total cost for a 5,000-lead/month ABM pipeline is about $200-400/mo — significantly cheaper than trying to replicate with Apollo Enterprise or ZoomInfo.
The workflow
7 steps · est. 2-4 hours initial setup, then 30 min/week ongoing
Use boolean search to define ICP at the account level (e.g. SaaS companies 100-500 employees raising Series B in 2025-2026).
Scrupp extracts the list: names, titles, companies, LinkedIn URLs, verified emails, phones, company size, industry. Outputs CSV.
In Clay, create a workbook, upload Scrupp CSV as the base table. Each row is a lead with Scrupp data pre-populated.
Add Clay cells for what Scrupp doesn't cover: tech stack, funding rounds, intent signals, recent news mentions. Clay hits 50+ data providers.
Clay's AI cells can write personalized icebreakers per lead using the enriched data. This is where Clay earns its price.
Clay has native HubSpot sync. Map fields (Scrupp email → HubSpot email, Clay AI icebreaker → custom property). Create contact + company records.
In HubSpot, set up workflows that trigger on the new contact + property values. Route to SDR queue based on lead score.
Tool stack
All the tools involved in this workflow.
Account-based ICP targeting. $99/mo.
LinkedIn scraping + base enrichment. $20-50/mo PAYG.
Waterfall enrichment + AI personalization. $149/mo minimum.
CRM + sequencer + reporting. $45-800/mo depending on tier.
Total cost: $200-400/mo combined for 5,000 leads/month with full enrichment
FAQ
Clay's LinkedIn scraping is via integrations, slower, and adds credit burn on top of already-expensive waterfall runs. Scrupp's native LinkedIn scraping is 10-20x cheaper for the scraping step. Save Clay credits for enrichment.
If you only need basic email + phone enrichment, yes — Scrupp → HubSpot directly. Clay is only worth the price when you need 50+ data provider waterfall, AI cells, or custom multi-step enrichment.
Via CSV upload today. Native Clay-as-destination integration on Scrupp roadmap Q3 2026.
Yes, significantly. Apollo Enterprise is $15K+/yr. The Scrupp+Clay+HubSpot stack totals about $3-5K/yr for equivalent functionality + better data quality.
Related guides
Keep exploring: Clay Alternative · Apollo → LinkedIn refresh workflow · Export LinkedIn to HubSpot · Export Sales Navigator to HubSpot · B2B Data Enrichment
Free Chrome extension · Pay only for successful enrichments · No credit card.