End-to-end workflow · Updated 2026

Scrupp + Clay + HubSpot Workflow

When your outbound needs both scraping depth and waterfall enrichment complexity — here's how to combine Scrupp, Clay, and HubSpot without duplicating cost.

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Scrupp scrape → Clay enrich → HubSpot sync

Quick answer

Scrupp + Clay + HubSpot Workflow

The Scrupp + Clay + HubSpot stack combines three specialized tools for growth teams that need both LinkedIn scraping and complex waterfall enrichment. Scrupp scrapes the data (cheap, fast, live LinkedIn). Clay runs complex multi-step enrichment workflows on top of Scrupp's output. HubSpot is the final destination for enriched records. Total cost for a 5,000-lead/month ABM pipeline is about $200-400/mo — significantly cheaper than trying to replicate with Apollo Enterprise or ZoomInfo.

The workflow

Full end-to-end walkthrough

7 steps · est. 2-4 hours initial setup, then 30 min/week ongoing

1

Build target list in Sales Navigator
Sales Navigator

Use boolean search to define ICP at the account level (e.g. SaaS companies 100-500 employees raising Series B in 2025-2026).
2

Scrape contacts + company data with Scrupp
Scrupp

Scrupp extracts the list: names, titles, companies, LinkedIn URLs, verified emails, phones, company size, industry. Outputs CSV.
3

Import CSV into Clay
Clay

In Clay, create a workbook, upload Scrupp CSV as the base table. Each row is a lead with Scrupp data pre-populated.
4

Run Clay enrichment cells
Clay

Add Clay cells for what Scrupp doesn't cover: tech stack, funding rounds, intent signals, recent news mentions. Clay hits 50+ data providers.
5

Use AI cells for personalization
Clay

Clay's AI cells can write personalized icebreakers per lead using the enriched data. This is where Clay earns its price.
6

Push enriched contacts to HubSpot
Clay → HubSpot

Clay has native HubSpot sync. Map fields (Scrupp email → HubSpot email, Clay AI icebreaker → custom property). Create contact + company records.
7

Trigger HubSpot sequences
HubSpot

In HubSpot, set up workflows that trigger on the new contact + property values. Route to SDR queue based on lead score.

Tool stack

What's in the stack

All the tools involved in this workflow.

Sales Navigator

Account-based ICP targeting. $99/mo.

Scrupp

LinkedIn scraping + base enrichment. $20-50/mo PAYG.

Clay

Waterfall enrichment + AI personalization. $149/mo minimum.

HubSpot

CRM + sequencer + reporting. $45-800/mo depending on tier.

Total cost: $200-400/mo combined for 5,000 leads/month with full enrichment

FAQ

Common questions

Why not just use Clay for scraping too?

Clay's LinkedIn scraping is via integrations, slower, and adds credit burn on top of already-expensive waterfall runs. Scrupp's native LinkedIn scraping is 10-20x cheaper for the scraping step. Save Clay credits for enrichment.

Can I skip Clay?

If you only need basic email + phone enrichment, yes — Scrupp → HubSpot directly. Clay is only worth the price when you need 50+ data provider waterfall, AI cells, or custom multi-step enrichment.

Does Scrupp integrate natively with Clay?

Via CSV upload today. Native Clay-as-destination integration on Scrupp roadmap Q3 2026.

Is this cheaper than Apollo Enterprise?

Yes, significantly. Apollo Enterprise is $15K+/yr. The Scrupp+Clay+HubSpot stack totals about $3-5K/yr for equivalent functionality + better data quality.

Run this workflow today

Free Chrome extension · 1 credit/lead scraping + 1 credit/enrichment · No credit card.

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