Short answer: Lead411 is the one a single rep can buy and cancel: its Basic Plus plan gives 200 exports a month, unlimited views of direct phone numbers and a 7-day free trial, at about $99 a month or $75 a month billed yearly according to a review published in April 2026. ZoomInfo sells annual contracts quoted by sales, with a reported median of about $33,500 a year. If you need a few hundred contacts a month with phone numbers, Lead411 costs a fraction of the price. ZoomInfo is the bigger platform, and the price reflects that.
Lead411 vs DiscoverOrg: the same comparison under an old name
Many people still search for "DiscoverOrg vs Lead411". DiscoverOrg bought ZoomInfo in 2019 and the combined company kept the ZoomInfo name (ZoomInfo on Wikipedia). DiscoverOrg is no longer sold as a separate product, so today that question is Lead411 against ZoomInfo.
Exports, phones and intent: what each plan gives you
| Lead411 plan | Exports | Phones | Bombora intent | Extra export |
|---|---|---|---|---|
| Free trial (7 days) | 50 | Direct numbers included | No | — |
| Basic Plus Unlimited, no commitment | 200 a month | Unlimited direct-number views | No | $0.50 |
| Basic Plus Unlimited, annual | 2,400 a year | Unlimited direct-number views | No | — |
| Pro with Bombora Intent, annual | 10,000 a year | As Basic | Yes | $0.44 |
| Enterprise and Unlimited | Flexible to unlimited | As Basic | Annual plans or add-on | $0.40 |
Source: lead411.com/pricing, read on 20 October 2026. The page lists allowances but did not show prices as text when we read it. The $99 monthly and $75 annual figures for Basic Plus come from FullEnrich's Lead411 pricing review of 29 April 2026; confirm them in the trial before you budget.
ZoomInfo's pricing page lists packages (Professional, Copilot Advanced, Copilot Enterprise and marketing bundles) with a licence plus a monthly credit allowance, and says each export costs one credit. It publishes neither prices nor allowances. Vendr's marketplace data puts the median ZoomInfo contract at $33,500 a year, from $7,233 to $156,053 across 1,576 purchases, updated February 2026. Our ZoomInfo pricing page has the details and links.
A year of contacts, side by side
Say one SDR needs 2,400 contacts with phone numbers over a year.
- Lead411 Basic Plus, annual: 2,400 exports are included. At the reported $75 a month, that is $900 a year, or about $0.38 a contact.
- ZoomInfo: unknown until you get a quote. At the reported median of $33,500, the contract would have to include close to 90,000 exports a year to match Lead411's cost per contact. A team with several reps and heavy usage may get there; one rep almost certainly will not.
When ZoomInfo is still the right call
Price per export is not the only thing a team buys. ZoomInfo is sold as a platform for a whole revenue team, with licences, workflow tools and integrations negotiated in one contract, while Lead411's self-serve plan is a single seat with an export allowance. If your company already standardises on one data vendor for sales and marketing, and needs admin controls across many seats, a ZoomInfo quote is worth comparing against Lead411's Enterprise plan rather than its Basic one. Note also that on Lead411, Bombora intent data starts at the annual Pro plan; it is not in Basic Plus.
Check these before you sign:
- Run the Lead411 trial on 20 accounts you know well and count how many decision makers come back with a working direct number.
- Ask ZoomInfo for the number of export credits in the quote, in writing, and whether unused ones carry over.
- Ask both how many seats are included; both offer discounts for more seats but publish no figures.
When neither is needed
Both Lead411 and ZoomInfo are massive, pre-packaged B2B contact databases that require significant financial commitment. However, if your sales reps already source prospects directly through LinkedIn or Sales Navigator, you don't necessarily need a traditional database.
Alternative B2B lead generation and data enrichment tools like Scrupp allow sales teams to bypass expensive annual retainers by directly exporting and enriching data from LinkedIn and Sales Navigator. Scrupp extracts search results past the standard 2,500 result limit, utilizing a waterfall email finder and CSV enrichment to provide verified business emails and phone numbers on a pay-as-you-go or flexible credit system without enterprise contracts. See Scrupp, Scrupp vs Lead411, and Scrupp vs ZoomInfo for detailed comparisons.