Scraping Google Maps is only half the job — the data has to land somewhere you can work: a CRM, a spreadsheet, a BI warehouse. This guide covers how to export Google My Business (GMB) data to CSV, Google Sheets and JSON in 2026, what each format is good for, and how to keep the export clean and deduplicated.
Whether you run the scraper as a browser extension or a cloud tool, the export itself is a couple of clicks — pick a format and download. Each row is one Google Business Profile; each column is one field.
The three export formats — and when to use each
CSV — the universal lead list
CSV (comma-separated values) is the default for a reason: every CRM, spreadsheet and mail tool imports it. One row per business, one column per field (name, address, phone, website, rating, place ID, coordinates, email). If your endgame is outreach — loading leads into a CRM or a cold-email tool — CSV is what you want. A Google Maps scraper should hand you a CSV deduplicated by place ID so you're not emailing the same business twice.
Google Sheets — collaborative and live
Export straight to Google Sheets when a team needs to sort, filter and annotate the list together, or when you want to pipe it into other Google tools. Sheets is ideal for the "review and assign" stage — segment by city or category, mark who's contacting whom, and layer in formulas without touching a database.
JSON — for pipelines and APIs
JSON is the format for developers and automations: feeding a CRM via API, triggering a webhook, or loading into a data warehouse. Each business becomes a structured object with nested fields (hours, categories, coordinates), which is cleaner than flattening everything into spreadsheet columns. Export to JSON when the data is going into code, not a human's screen.
How to export Google My Business data step by step
- Scrape the listings. Pull every business in your city + category (see how to scrape Google Maps).
- Deduplicate by place ID. Overlapping search tiles return the same business more than once; dedup on place ID (Google's unique identifier) before export so your list is clean.
- Pick your format. CSV for outreach, Sheets for collaboration, JSON for pipelines.
- Verify emails on the way out. If your export includes emails, SMTP-verify them first — a list full of bounces hurts your sender reputation.
Exporting GMB insights vs GMB listings
Two different things get called "GMB export". Listing data (name, address, phone, website, rating, reviews) is what a scraper pulls from public Google Maps results — that's what this guide covers. GMB insights (views, searches, direction requests for a profile you own) come from your own Google Business Profile dashboard or the Business Profile Performance API and only apply to listings you manage. If you're building a lead list, you want listing data; if you're reporting on your own profiles, you want insights.
Keeping the export clean
- Dedup by place ID, not by name — two businesses can share a name; place ID is unique.
- Normalize phone and address formats on import so your CRM matches records correctly.
- Split large exports by city or category so each file is a workable segment, not a 10,000-row dump.
- Verify emails before the list ever reaches a sending tool.
From export to outreach
The fastest path: scrape a city + category, export a deduplicated CSV with verified emails, import to your CRM, segment, and send. A GMB scraper that exports clean, verified data in the format you need removes the messy middle step of cleaning and enriching by hand. Comparing tools first? See the best Google Maps scrapers for 2026.
FAQ
How do I export Google My Business data to CSV?
Use a Google Maps scraper: enter a city + category, and export the results as a CSV — one row per business with name, address, phone, website, place ID, coordinates and email. Scrupp does this with a free tier (100 listings/month) and deduplicates by place ID automatically.
Can I export Google Maps data to Google Sheets?
Yes — many scrapers export directly to Google Sheets, or you import the CSV into a sheet. Sheets is best when a team needs to sort, segment and assign leads collaboratively.
How do I export GMB data to JSON?
A scraper with JSON output returns each business as a structured object — ideal for feeding a CRM via API, a webhook, or a data warehouse. Use JSON when the data is going into code rather than a spreadsheet.
Can I export Google My Business insights?
Insights (views, searches, calls) come from your own Google Business Profile dashboard or the Performance API and only cover profiles you manage — that's separate from scraping public listing data for lead generation.