AI Wizard · Multi-channel · Templates · Smart scheduling

Build Outreach Campaigns with AI in 3 Steps

Describe your target audience and let the AI wizard generate a personalized multi-channel campaign in minutes — email and LinkedIn steps, smart scheduling, and per-step sender selection, all ready to launch.

3-step wizard · AI-written copy · Launch in minutes

AI Campaign Builder Step 3 of 3 — Review
Email LinkedIn
Step Channel Message preview Delay
1 Email Hi , saw is scaling... Day 0
2 LinkedIn Hey — just sent you an email... Day 2
3 Email Quick follow-up — worth a 15-min call? Day 5
4 Email Last note — closing the loop on this generating...
75%

From ICP description → to live campaign

The AI Campaign Builder turns a plain-text description of your target audience into a ready-to-launch multi-channel sequence — for example, targeting VP-level SaaS buyers in Europe with a 4-step email + LinkedIn flow.

3-step wizard

Describe your audience, pick channels, and review the AI-generated campaign. Launch in under 5 minutes.

AI-written messages

AI drafts subject lines, opening lines, and full message bodies tailored to each prospect's profile and industry.

Multi-channel steps

Mix email and LinkedIn steps in a single campaign. Reach prospects on the channel where they're most active.

Smart scheduling

AI picks optimal send times based on the prospect's timezone and historical engagement data for higher open rates.

Per-step sender selection

Assign different sender accounts to different steps — use a personal account for the intro and a team alias for follow-ups. Rotate senders to protect deliverability.

Campaign templates

Start from proven templates for common scenarios — cold outreach, event follow-up, re-engagement, and more. Customize or let AI adapt them to your ICP.

How does the AI Campaign Builder work?

Three steps from a blank screen to a live multi-channel campaign — no copywriting or sequencing experience needed.

  1. 1
    Describe your target audience
    Tell the wizard who you're targeting — industry, title, company size, geography, and what you're offering. Plain English works.
  2. 2
    AI generates campaign steps
    The AI creates a full sequence — subject lines, message bodies, channel mix, delays, and send times — optimized for your audience.
  3. 3
    Review, customize, and launch
    Edit any step, swap channels, adjust timing, or accept as-is. Hit launch and the campaign goes live immediately.
Quality & compliance

AI-generated messages follow outreach best practices — short, personalized, and compliant with CAN-SPAM and GDPR. Every campaign includes unsubscribe handling out of the box.

What the wizard generates

A complete campaign ready for review — here's what the AI produces from your description.

Message copy
Subject lines + full email/LinkedIn bodies per step
Channel mix
Email and LinkedIn steps in the optimal order
Timing & delays
Smart send times and inter-step delays
Personalization
Dynamic variables for name, company, role, industry

Use cases

AI Campaign Builder is built for anyone who needs to launch outreach fast — without writing every email from scratch.

Quick launches

Go from idea to live campaign in under 5 minutes when speed matters.

New market testing

Test messaging in a new vertical or geography without investing in full campaign design.

Agency scale

Build campaigns for multiple clients quickly with AI doing the first draft.

Minutes, not hours
AI does the heavy lifting on copywriting and sequencing.
Better first drafts
AI follows outreach best practices by default.
Multi-channel from day one
Email + LinkedIn in a single campaign out of the box.

FAQ

Common questions about the AI Campaign Builder, channels, and customization.

What is the AI Campaign Builder?

The AI Campaign Builder is a 3-step wizard that creates complete multi-channel outreach campaigns from a plain-text description of your target audience. It generates message copy, channel sequencing, timing, and personalization variables so you can launch in minutes.

Which channels are supported?

The builder supports email and LinkedIn steps in a single campaign. You can mix and match channels per step and assign different sender accounts to each one.

Can I edit the AI-generated messages?

Absolutely. The review step lets you edit every subject line, message body, channel selection, and timing. You have full control before the campaign goes live.

How does smart scheduling work?

Smart scheduling analyzes each prospect's timezone and historical engagement patterns to pick the optimal send time for each step. This improves open rates and reduces the chance of landing outside business hours.

Are there campaign templates I can start from?

Yes — Scrupp includes templates for cold outreach, event follow-up, re-engagement, and upsell campaigns. You can use them as-is or let AI adapt them to match your specific ICP and offer.

More sales tools

Build Your First Campaign

Describe your target audience, let AI generate the full sequence, and launch a multi-channel outreach campaign in minutes — no copywriting required.

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5,000+
sales teams
4.8/5
G2 & Capterra
2M+
leads exported
65%
avg email find rate