The Guide to Sales Navigator Search Filters


For finding prospects and accounts, LinkedIn Sales Navigator provides more than 30 search options. The Basic search on LinkedIn only has 18 filters.

Without a doubt, Sales Navigator is the best tool for quickly locating potential clients. It won't take long once you learn how to use search criteria before you start setting up dozens of appointments with eligible leads.

This post includes all the information you require about LinkedIn Sales Navigator advanced search, among other things.

Let's begin straight away.

How Do I Find Leads Using The LinkedIn Sales Navigator Search Filters?

Sales Navigator has 20 filters for finding leads:

  1. Company headcount
  2. Current & Past Company
  3. Company Type
  4. Company headquarters
  5. Function
  6. Job Title
  7. Seniority Level
  8. Year in Current Company Or Position
  9. Spotlights
  10. Posted Content
  11. Connection
  12. Geography
  13. Industry
  14. Year of experience
  15. Connection Of
  16. Groups
  17. First Name and Last Name
  18. Profile Language
  19. Teamlink connections of
  20. School

1. Company Headcount

This filter will assist you in compiling a list of leads from people working in companies of a specific size. 

Company Headcount filter

Be careful that his filter considers the manually entered information on organizations' company pages rather than the actual number of employees listed on LinkedIn. 

If the business neglects to update it as it expands, these two numbers may diverge. To ensure that the 2 numbers match, double-check your lead lists.

Additionally, the LinkedIn count will only be significant if the majority of employees are members. If you were looking for construction companies, for example, you wouldn't necessarily find most of the personnel on LinkedIn. For businesses that are not digital, you should not rely on the LinkedIn count.

2. Current & Past Company

You can use this filter to find persons who are employed by or have previously worked for particular businesses.

Current & Past Company filter

Additionally, you may combine these 2 filters to hunt for former employees of one company working for another. People who formerly worked at Google but are now employed by Microsoft, for instance.

3. Company Type

Company type filter

You may use this filter to sort businesses according to their type. Naturally, the majority of you will seek privately held businesses, but some of you may be drawn to other kinds.

4. Company Headquarters

Company headquarters filter

You can use this filter to find individuals who are employed by businesses with headquarters in a particular nation, area, or city.

You are not focusing on the location of your leads here, but rather on the location of their company.

5. Job Title

All of your prospects' recent experiences will be examined via the job title filter.

Job title filter

When you utilize the job title filter, LinkedIn searches all job experiences that are designated as "Present."

The problem is that many individuals neglect to accurately update their employment position when they move jobs. The prior experience, which is still listed as existing, isn't closed; instead, they establish a new one.

Even if you submit the correct job titles in your search, you may see inappropriate leads due to LinkedIn's "multiple current experience problem."

6. Function

LinkedIn uses an algorithm to infer people's functions based on their job titles. We do not advocate using this filter because it is untrustworthy.

Function filter

On your leads' profiles, LinkedIn creates a Function for each available job post.

LinkedIn profiles found by function title

Here, you can see that these people have recent experiences in the field of Marketing. Due to the confusion this causes, you can end up including unqualified leads in your search results.

7. Seniority Level

LinkedIn uses an algorithm to determine the seniority levels of your leads based on their job titles and other details. We advise against using it.

Seniority level filter

For each current experience on your profile, LinkedIn will assign a Seniority Level. Therefore, if you have four open experiences, your profile will have four separate Seniority Levels associated with it. 

LinkedIn profiles found by Seniority level title

This is the reason why we advise against using this filter if you are certain of the job title you wish to target. And besides, if you already know what job titles you want to target, this filter is unnecessary.

8. Year In Current Company Or Position

Years in current position filter

Such filter can be beneficial if you want to monitor

CEOs who are just starting out in their start-ups and may be receptive to trying out new services or products

Targeting businesses that have the money to compensate you when they begin their company

9. Spotlights

Spotlights filter

There are six spotlight filters available:

  1. Changed Job in the past 90 days
  2. Mentioned in the news in the last 30 days
  3. Posted on Linkedin in the last 30
  4. Have shared experience with you
  5. Following your company
  6. Teamlink Intro

All of these provide excellent icebreakers for your LinkedIn prospecting communications.

You can use such details to customize your message to this audience and boost your response rate.

• a job change 

• a news item 

• a LinkedIn post 

• a shared experience 

• a shared connection

10. Posted Content

Posted content filter

With the use of this filter, you may focus on users who recently wrote a LinkedIn article or post that contained a particular keyword.

In this approach, you may reference the material they post in your outreach letter as an icebreaker to significantly raise the response rate.

11. Connections

Connections filter

You can use this filter to sort your lead list according to how closely connected each one is to you.

Since you want to contact people you are not yet connected to on LinkedIn, it is evident that you should choose 2nd and 3rd-degree connections.

12. Geography

Geography filter

Using this filter, you may focus your leads according to where they are. And it is not about the company’s location. 

LinkedIn profiles found by geography filter

In actuality, you will choose your targets depending on the location they provide here.

13. Industry

Industry filter

You can use this filter to separate leads based on the industry that each lead has chosen for their profile, rather than the industry that their company is in.

14. Year of experience

Years of experience filter

If you target people who change companies often (like freelancers, cooks, or waiters) this filter can be useful to target people with a lot of experience in one field, even though they can company regularly.

15. Connections of

Connections of filter

You can use this filter to focus on all of the relationships you share with first-degree connections.

16. Groups

Groups filter

You can use this filter to find persons who belong to particular groups.

The idea of interested-based targeting is intriguing. For instance, you may send prospecting messages to the entire membership of a group and say that they are a part of it.

17. First Name & Last Name

First Name and Last Name filter

Identify people by their names. Not really helpful, unless you want to get in touch with every Peter on the planet.

18. Profile Language

Profile language filter

Using this filter, you can find individuals based on the predominant language used in their LinkedIn profiles.

Since so many people choose English as their first language, even if they speak another, use this filter carefully.

19. Teamlink Connections Of

TeamLink connections of filter

The Sales Navigator Advanced (formerly known as Team) tool on LinkedIn gives you access to your coworkers' entire network (1st, 2nd and 3rd degree connections).

If you have a Sales Navigator Advanced account, this filter makes it simple to look up your coworkers' relationships.

20. School

School filter

Looking to connect with your alumni or hire students from the top universities in your nation? That demand is perfectly met by the School filter.

Now that the lead search filters have been discussed in detail. The account search filters will now be discussed.

How To LinkedIn Sales Navigator Search Filters To Find Accounts?

To search accounts, Sales Navigator offers 13 filters:

  1. Annual Revenue
  2. Company Headcount
  3. Company Headcount Growth
  4. Headquarter Location
  5. Industry
  6. Number of followers
  7. Department Headcount
  8. Department Headcount Growth
  9. Fortune
  10. Technologies Used
  11. Job Opportunities
  12. Recent Leaderships Changes
  13. Funding Event

1. Annual Revenue

Annual revenue filter

With the use of this filter, you may narrow down accounts based on LinkedIn's estimate of their yearly revenue. When doing that, they use:

  • - Information from the web
  • - Extrapolations from LinkedIn data
  • - This is not consistently accurate

2. Company Headcount

Company Headcount filter

Similar to the lead search, you may filter businesses depending on how many people work there.

3. Company Headcount Growth

Company headcount growth filter

This filter is quite helpful for locating and expanding healthy businesses. You may, for instance, focus on businesses that experienced at least 10% annual growth. Remember that this growth is calculated on the headcount, not the revenue.

4. Headquarters Location

Headquarters Location filter

Using this filter, you can choose which businesses to target based on where their corporate offices are.

5. Industry

Industry filter

Using this filter, you can choose accounts depending on the industry that person has chosen for their company page.

6. Number of Followers

Number of followers filter

You can use this filter to find businesses based on how many followers they have.

I can only imagine this one being useful for companies with at least 100 followers. That could indicate that they have a legitimate business. People without the resources to pay you may run company pages with more than 100 followers.

7. Department Headcount

Department headcount filter

This filter is quite helpful if you offer goods or services that are aimed toward particular business divisions like accounting, sales, or engineering.

You may use it, for instance, to target businesses that have at least 5 sellers on their sales team.

8. Department Headcount Growth

Similar to Headcount Growth, it is possible to identify if a certain department within a company is expanding rapidly.

9. Fortune

Fortune filter

This filter makes it simple to find Fortune 500 firms.

10. Technologies Used

Technologies used filter

This filter is an excellent idea, yet it is ineffective. LinkedIn's documentation contains no information regarding how they discover technology employed by businesses.

When I use What's Run, a trusted plugin for detecting technologies used on a website, it does not identify Webflow. According to the technology they employed, you wish to target particular businesses. It is far preferable to use services designed specifically for this purpose, such as Wappalyzer or BuiltWith.

This example is about researching ecommerce using Shopify, but this strategy may be applied to any technology.

11. Job Opportunities

Job opportunities filter

This filter is also useful for determining whether a company is expanding. If a company is recruiting, it suggests that it is in good financial health and can afford to pay you.

This criterion will display all organizations that have at least one job posting on LinkedIn Jobs.

12. Recent Leadership Changes

Recent activities filter

Introducing your product or service to a new senior executive at a firm is a terrific idea. Undoubtedly, newbies enjoy trying new things and putting their ideas into practice.

With the help of this filter, you can quickly determine which businesses recently had top-level management changes and even locate newly hired decision-makers.

13. Funding Event

When a business raises capital, it signals that it is prepared to spend money. Is it better to spend money on your good or service?

By searching the web, LinkedIn locates businesses seeking funding. Every time they locate a fundraising-related article, they add it to the list and provide you with a link to the piece.

By sending these pieces to your prospects and congratulating them on the fundraising, you may utilize them as icebreakers.

5 Sales Navigator Advanced Search Filters Pro Tips

Five expert suggestions for mastering Sales Navigator search filters:

1. Employ boolean searching

2. Make use of bookmarks

3. Utilize blacklists

4. Execute searches based on accounts

5. Generate account lists by CSV upload

1. Employ boolean searching

Boolean search in Sales Navigator uses a very basic programming language to enhance the precision of your searches.

It functions by utilizing both logical connective and punctuation:

  1. AND
  2. OR
  3. NOT
  4. Parentheses
Boolean searching filter

2. Make use of bookmarks

You can receive notifications when new people match your search results by using the Save Search option. It is an excellent approach to finding new chances and connecting with people as soon as they start working in their new roles. You can see the list of leads that most recently matched your search filters by clicking on the New link.

It is quite easy to save a search. Simply select the "Save Search" button in the upper right corner of the search window.

Save search function

3. Utilize blacklists

Using Sales Navigator, follow these steps to locate decision-makers inside an account list:

  1. Conduct a lead search
  2. Navigate to Workflow
  3. Select the Account List filter
  4. Choose your account list

All of the employees of these firms will show up in the search results once you've chosen your account list.

Now it's up to you to create filters to find the appropriate decision-makers. The job title filter is a terrific tool for doing that, of course.

Congratulations, you have located the relevant decision makers within your account lists in just two clicks.

4. Execute searches based on accounts

To avoid contacting your competitors and former or present clients when prospecting, be sure to stay away from them.

For that look for your clients and rivals, then include them in a list of accounts.

Then, when you're looking for leads, do the following:

• Navigate to Workflow 

• Choose the blacklist 

• Select Exclude

The whole workforce of the businesses listed in your account will be shut out.

5. Generate account lists by CSV upload

If you use data sources other than LinkedIn to identify accounts, this capability can be extremely useful.

Profile upload allows you to import a CSV file containing account details so that LinkedIn can try to find these accounts in its database.

This approach will help you automate account list creation and identify decision makers within firms you've scraped:

• Crunchbase 

• Google 

• Madyness 

• Job boards

The match percentage will be 100% if you can get the LinkedIn URL for each user's corporate account!

If you want to export data from filtered Sales Navigator results use Linkedin Sales Navigator scraper Scrupp.

Author: Valeria / Updated 24 may