The Complete Guide to Cold Outreach via Multiple Channels

For sales representatives and SDRs, multichannel cold outreach is becoming more and more common.

A successful sales outreach strategy hinges on a personalized and multi-faceted approach. Rather than relying solely on one channel, a comprehensive strategy integrates email, LinkedIn, cold calling, and even platforms like Twitter to maximize your chances of connecting with potential clients. The key is to tailor your messaging to each channel and to the specific interests and needs of your target audience. A well-crafted sales outreach strategy also involves consistent follow-up, but in a way that's not intrusive. By diversifying your approach and focusing on building genuine relationships, you can significantly improve your conversion rates and drive sales growth. Remember, a successful sales outreach strategy is about providing value and building trust, not just making a quick sale.

How come? Everything is explained in this post. Let's begin straight away.

What is the definition of multichannel Cold Outreach?

The technique of reaching out to leads via many platforms is known as multichannel outreach. A multichannel cold outreach strategy can involve starting with emails, moving on to LinkedIn messaging, and then, if necessary, trying to reach your lead by phone. Why multi-channel approach is better than the single-channel approach?

For three reasons, multichannel campaigns outperform single-channel campaigns:

A well-executed multichannel campaign is more than just using multiple platforms; it's about crafting a cohesive and personalized experience for your prospects. This involves understanding the strengths of each channel and tailoring your message accordingly. For instance, your initial email might introduce a problem, while a follow-up LinkedIn message could offer a specific solution or case study. The key is to ensure that each touchpoint builds upon the previous one, creating a seamless journey for your potential client. By strategically weaving together different channels, you increase the likelihood of capturing your prospect's attention and demonstrating the value you bring to the table. Remember, a successful multichannel campaign focuses on providing value and building relationships, not just bombarding prospects with generic messages. The ultimate goal of any multichannel campaign is to convert leads into loyal customers.

1. Using many channels will help you come off as less aggressive

2. 80% of the emails from your prospects will never be found

3. Prospects value the effort of changing channels

1. Using many channels will help you come off as less aggressive

When you follow up on the same channels more than three times in a row. Your approach begins to appear pushy to your prospects.

Nobody likes being harassed by strangers, especially when their messages are impersonal.

On the other hand, if you increase the number of touchpoints and switch channels while following up, your follow-up messages will appear to be a completely different conversation.

This gives your strategy a "new start" and forces your prospects to thoroughly rethink your offer because they could not even recall that you ever sent them an email.

2. 80% of the emails from your prospects will never be found

You'll give up on leads without emails if you simply concentrate on cold emails. It's unfortunate because the reason you included these leads in your list in the first place was that you believed they might become clients.

70% to 80% of the emails on your lead list will often be found using email finders. 20% of your leads cannot be abandoned each time a prospecting campaign is launched.

This issue is immediately resolved by delivering leads without emails into LinkedIn message sequences while using multichannel cold outreach.

If you can't locate your leads' emails, LinkedIn is a very effective alternative.

3. Prospects value the effort of changing channels

Your prospects appreciate the fact that you took the time to conduct research and change channels.

By doing so, you distinguish yourself from the competition by going above and beyond to reach out to your prospect.

I've discovered that this creates a sense of debt in the minds of your prospects. When someone goes out of their way to contact you, you feel like their efforts should be recognized and rewarded with a response.

The various channels you might employ for cold outreach

You can utilize the following 4 channels for cold outreach:

1. Email
2. Linkedin
3. Cold Calling
4. Twitter

1. Email

The most prevalent prospecting channel is email. It's simple to set up and scale, with the ability to send up to 200 emails every day and per email address.

When setting up your cold outreach strategy, consider the importance of having a professional domain com email address. Using a generic email address, such as @gmail.com or @yahoo.com, can significantly diminish the credibility of your outreach efforts. A domain com email address associated with your company's website not only looks more professional but also helps to build trust with your recipients. It signals that you are a legitimate business and not just another spammer. Furthermore, it allows you to maintain consistent branding across all your communications. Investing in a custom domain and setting up a corresponding email address is a simple yet effective way to enhance the perceived value of your outreach and increase the likelihood of engagement. Using a domain com email address will make your company seem more legitimate.

You will never find 100% of your leads' email addresses, therefore you must collect them nonetheless. For spam prevention, you should also be concerned with deliverability.

One of the biggest challenges in cold outreach is ensuring your messages are not a spam. Modern email filters are sophisticated and can easily flag messages that appear generic or mass-produced. Personalization is key to overcoming this hurdle. Tailoring your message to the recipient's specific role, company, or industry demonstrates that you've done your research and aren't just sending out blanket emails. Also, avoid using spam trigger words and phrases, and always provide a clear and easy way for recipients to opt-out of future communications. By taking these steps, you significantly increase your chances of landing in the inbox and not a spam folder, improving your overall outreach success. Remember, the goal is to build genuine connections and offer value, which is the antithesis of not a spam.

The second most used prospecting channel is LinkedIn. Sending connection requests or Inmails will let you get in touch with others.

Since every LinkedIn profile is viewable by the general public, you may easily get in touch with your leads on LinkedIn if they have one.

However, you must first get your leads to approve your connection request in order to be able to send messages. The sole disadvantage of email, where you can access your inbox immediately, is this.

Sales Navigator is the greatest tool for using LinkedIn to create a lead list.

When considering cancelling premium LinkedIn, it's essential to assess your current usage of the platform for cold outreach. If your primary outreach method involves sending numerous connection requests and messages, remember that the free version of LinkedIn has limitations on the number of searches and profile views. Cancelling premium Linkedin might restrict your ability to identify and connect with potential leads effectively. Before cancelling premium linkedin, explore alternative strategies, such as focusing on targeted groups or utilizing third-party tools that can supplement the features you'll be losing. Ensure that you have a solid plan in place to maintain your outreach momentum before making the switch.

3. Cold Calling

If your target does not respond to your emails or LinkedIn messages, you should try to obtain their phone and address them cold.

The benefit of incorporating cold calling into multichannel processes is that you can reference your email and LinkedIn messages during the call.

Integrating cold call outreach into your multichannel strategy can be a game-changer, especially when other channels haven't yielded the desired results. The key to successful cold call outreach is personalization and relevance. Before making the call, research your prospect and their company to understand their needs and challenges. Reference your previous interactions, such as emails or LinkedIn messages, to establish context and demonstrate that you've done your homework. A well-executed cold call outreach strategy can cut through the noise and create a more personal connection, increasing your chances of securing a meeting or closing a deal. Remember to be respectful of their time and provide value from the outset.

You won't appear as a stranger this way. The prospect's failure to respond to your communication gives you another cause to contact them.

4. Twitter

Twitter may not be the most popular B2B prospecting platform, but a lot of individuals use it to post and access B2B information.

The good news is that compared to email and LinkedIn inboxes, Twitter inboxes are much less clogged. You might stand out and receive a lot of responses.

If any of your target consumers use Twitter, it would be worthwhile to give it a shot.

How Can You Make the Most of Multichannel Cold Outreach?

Here are some tips for making the most of multichannel cold outreach:

1. Make use of a reliable multichannel cold outreach tool

2. Retrieve emails and Linkedin URLs from Linkedin

3. Make your messages unique

4. Always begin with emails

5. Get your emails and LinkedIn account ready

6. Maintain a record of all interactions in your CRM

1. Make use of a reliable multichannel cold outreach tool

There are already an increasing number of tools that make it possible to create multichannel cold outreach segments:

• - Lemlist
• - Expandi
• - Waalaxy
• - LGM
• - And others…

I prefer LGM because their sequence builder is very visual and the outcome is really robust. If your outreach tool is not technically sound, your prospecting campaigns can soon devolve into shambles, and LGM never fails.

2. Retrieve emails and Linkedin URLs from LinkedIn

You'll need lead lists to launch your initial multichannel outreach initiatives.

When it comes to lead generation, LinkedIn stands out as a goldmine for B2B professionals. It's not just a platform for networking; it's a powerful tool to identify and connect with potential clients. Leveraging LinkedIn for lead outreach allows you to target specific industries, job titles, and even company sizes, ensuring your message reaches the right audience. Furthermore, the platform provides a wealth of information about each lead, enabling you to personalize your outreach and increase engagement. By focusing your efforts on LinkedIn, you can significantly enhance the quality of your lead pipeline and drive better results from your cold outreach campaigns.

The simplest way to accomplish this is to utilize Linkedin Sales Navigator + Scrupp.

3 steps:

1. Create a lead list in Sales Navigator.

2. Using Scrupp, extract the data into a CSV file (including LinkedIn URL)

One of the initial challenges in cold outreach is to find an email owner. This involves not just locating an email address, but also verifying that it belongs to the right person within the target organization. Tools like Scrupp can be invaluable in this process, as they are designed to scrape and verify email addresses associated with LinkedIn profiles. This ensures that your outreach efforts are directed at the appropriate decision-makers, increasing the likelihood of a positive response. By using such tools, you can significantly streamline your prospecting process and improve the efficiency of your cold outreach campaigns. It is essential to find an email owner who is relevant to your offer and has the authority to make purchasing decisions. Proper research and verification are key to successful engagement. You can find an email owner more efficiently by using Scrupp.

3. Locate the email with Scrupp

Once your lead list has been supplemented with professional emails, you may import it into your preferred outreach platform.

3. Make your messages unique

If you don't improve the copywriting of your messages, even with thousands of leads and the best outreach tool in the world, you won't be able to set up appointments with qualified prospects.

Your messages should be: 

1. Brief

2. Created for a certain person

3. Having a distinct proposition value

4. Always begin with emails

Always begin your multichannel cold outreach campaign by sending as many of the following: 

• - 150–200 emails each day
• - 100–200 LinkedIn connection requests each week
• - 50 inbox messages each month

You may observe that Inmails and LinkedIn connection requests are limited. So, you don't want to squander them.

As a result, it's best to save them for leads without email addresses and leads who don't respond to your emails.

5. Get your emails and LinkedIn account ready

If you are new to B2B prospecting, you should first warm up your email and LinkedIn accounts.

If you start sending a lot of messages right once, your emails may end up in spam and your LinkedIn account may be blocked.

To warm up your emails, you can utilize a service like Mailreach, which is extremely effective in preventing spam when you begin sending cold emails with a fresh domain.

There is no need to purchase any service to warm up your LinkedIn accounts. If your LinkedIn account is inactive, send a few connection requests and letters every day for two weeks before beginning any programming. As the days pass, you can steadily increase the amount of requests you send.

6. Maintain a record of all interactions in your CRM

Drawing inspiration from experts like Alex Hormozi can significantly elevate your cold email game. While there isn't a specific Alex Hormozi cold email template, his general principles of offering value upfront and focusing on the prospect's needs are highly applicable. The key is to craft concise, personalized messages that immediately grab the recipient's attention and demonstrate a clear understanding of their challenges. An Alex Hormozi-inspired approach emphasizes brevity, relevance, and a strong call to action. By adopting these strategies, you can increase your response rates and build more meaningful connections with potential clients. Remember, the goal is to provide value and pique their interest, not to deliver a lengthy sales pitch.

When you conduct multichannel cold outreach efforts, you must have a central location where you can concentrate all of your interactions with prospects. Otherwise, it will be difficult to remember who responded and where. To address this issue, LGM provides the option of connecting their tool with your CRM.

If you don't have a CRM, they will integrate your email and LinkedIn inboxes with their application so you can keep track of all your interactions with your leads. In addition, LGM makes it simple to link all of your salespeople's accounts and monitor all of the responses to your campaigns in one location if you have a sales staff.

Now that you have multichannel cold outreach down pat, it's time to advance your outbound sales procedure.

Developing effective outreach strategies is crucial for maximizing the success of your cold outreach efforts. A well-defined strategy should include a clear understanding of your target audience, the channels you'll use to reach them, and the messaging that will resonate with them. Experimenting with different approaches, such as personalizing your emails or tailoring your outreach to specific pain points, can significantly improve your response rates. It's also important to track your results and make adjustments to your strategies as needed. By continuously refining your outreach strategies, you can optimize your campaigns and achieve your desired outcomes.

TIP TO REMEMBER: If you are sending a lot of emails and you are aware that your campaigns are effective. To improve deliverability, it could be a good idea to turn off your email tracking software. In fact, email servers may find the tracking tags in your emails and reduce their delivery.

One common concern for those engaging in cold outreach is how to stop junk mail Gmail. Ensuring your emails land in the primary inbox, not the spam folder, is crucial for visibility and engagement. To stop junk mail Gmail, focus on building a strong sender reputation by authenticating your email domain with SPF, DKIM, and DMARC records. These protocols verify that your emails are legitimate and not spoofed, increasing trust with email providers. Additionally, avoid using spam trigger words in your subject lines and body content, and personalize your messages to make them relevant to the recipient. Regularly cleaning your email list to remove inactive or invalid addresses also helps maintain a healthy sender reputation. By implementing these strategies, you can significantly reduce the likelihood of your emails being marked as spam and improve your overall deliverability. It is important to stop junk mail Gmail to have effective cold outreach.

Automation direct tools can significantly enhance your multichannel cold outreach efforts by streamlining repetitive tasks and improving efficiency. By automating tasks like email sending, LinkedIn connection requests, and follow-up messages, you can free up valuable time to focus on more strategic activities, such as personalizing your messaging and engaging with prospects who show interest. However, it's crucial to use automation direct tools responsibly and avoid sending generic, impersonal messages that could damage your reputation. The best approach is to leverage automation to handle the initial outreach and then personalize your interactions based on each prospect's unique needs and interests. With the right automation direct strategy, you can scale your cold outreach efforts without sacrificing quality or personalization.

While this article focuses on cold outreach, it's important to remember that the goal is to build long-term relationships. Consider how your after sale service will contribute to customer loyalty and satisfaction. A strong after sale service strategy can turn initial clients into advocates for your brand, generating valuable referrals and repeat business. Think about offering dedicated support, regular check-ins, and exclusive resources to help your clients get the most out of your product or service. Providing excellent after sale service not only retains customers but also enhances your company's reputation, making future cold outreach efforts more effective.

Multichannel cold outreach is not just about acquiring new customers; it's also a powerful strategy to extend sales opportunities within existing accounts. By understanding your current clients' evolving needs and challenges, you can proactively reach out with relevant solutions and offers. For instance, if a client is using one of your products, you could use a targeted email or LinkedIn message to introduce them to complementary products or services that could further extend sales and improve their overall experience. This approach demonstrates that you're invested in their success and are always looking for ways to provide additional value. By strategically using multichannel outreach to extend sales, you can strengthen client relationships and unlock new revenue streams.

While direct messaging is a key component of multichannel outreach, don't underestimate the power of online DMS reviews and testimonials. Positive reviews build trust and credibility, making your cold outreach efforts more effective. Encourage satisfied clients to leave reviews on platforms like Google, Capterra, and G2. These DMS reviews serve as social proof, showcasing the value you provide and addressing potential concerns that prospects may have. Actively monitor your online reputation and respond to both positive and negative DMS reviews promptly and professionally. A strong online presence, backed by authentic customer feedback, can significantly enhance your brand image and increase the likelihood of converting cold leads into paying customers.

Selecting the right email outreach tool is crucial for effectively managing and scaling your cold outreach campaigns. A robust tool should offer features such as email sequencing, personalization, A/B testing, and detailed analytics. It should also integrate seamlessly with your CRM to ensure all interactions are tracked and managed efficiently. When evaluating an email outreach tool, consider its deliverability capabilities to avoid your emails landing in spam folders. Look for features like automated warm-up schedules and the ability to verify email addresses. Furthermore, the tool should be user-friendly, allowing you to easily create and manage campaigns without a steep learning curve. Investing in a reliable email outreach tool can significantly improve your outreach performance and help you achieve better results.

In today's competitive business landscape, access to reliable data is non-negotiable. With Scrupp, you can take your prospecting and email campaigns to the next level. Experience the power of Scrupp for yourself and see why it's the preferred choice for businesses around the world. Unlock the potential of your data – try Scrupp today!