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LinkedIn InMail: Credits, Cost & Strategies for Outreach
Valeria
/ Updated 20 march
Mastering LinkedIn InMail: Credits, Cost, and Strategies for Effective Outreach
LinkedIn is a powerful platform for professional networking and business development. Effective communication is key to making the most of it. LinkedIn InMail can be a valuable tool for reaching out to potential contacts.
This article explores everything you need to know about LinkedIn InMail. We will cover how it works, the associated costs, and strategies for crafting effective outreach.
We'll also discuss how to optimize your LinkedIn efforts. This includes comparing InMail to other outreach methods.
Understanding LinkedIn InMail: What It Is and How It Works
LinkedIn InMail is a paid feature that allows you to send direct messages on LinkedIn to people you are not directly connected to. It's designed to help you reach out to potential clients, collaborators, or job candidates.
Think of it as a more targeted alternative to traditional email. It helps you bypass the need for a connection request.
Using LinkedIn InMail strategically can significantly enhance your LinkedIn outreach efforts.
What is LinkedIn InMail and How Does It Differ from a LinkedIn Message?
LinkedIn InMail is a premium feature messaging feature on LinkedIn. It allows LinkedIn member to contact other LinkedIn member who are not in their direct network.
Standard LinkedIn message can only be sent to your direct connections. InMail provides a pathway to reach individuals outside of this circle.
This makes InMail particularly useful for outreach and networking with individuals you aren't already connected to.
Exploring the Benefits of Using LinkedIn InMail for Professional Outreach
LinkedIn InMail offers several advantages for professional outreach. It allows you to directly contact potential clients, partners, or employees.
InMail often has a higher response rate than cold email. This is because it's delivered within the LinkedIn platform, where professionals are already engaged.
The feature can be particularly effective for targeted outreach. It allows you to reach specific individuals based on their roles, industries, or skills.
Who Can Use InMail? Accessing the Premium Feature on LinkedIn
InMail is a premium feature available to LinkedIn user who subscribe to LinkedIn Premium or LinkedIn Sales Navigator. These subscriptions provide access to a certain number of InMail credits each month.
LinkedIn Recruiter also includes InMail functionality. This is designed for recruiters looking to contact potential candidates.
Accessing InMail requires a paid subscription. This ensures that the feature is used thoughtfully and strategically.
LinkedIn InMail Credits: How They Work and How Many Inmails Can You Send?
Understanding how LinkedIn InMail credits work is crucial for maximizing your LinkedIn outreach efforts. InMail credits are essentially the currency you use to send an Inmail to LinkedIn member outside your network.
Each LinkedIn Premium and LinkedIn Sales Navigator subscription comes with a set number of inmail credits per month. Unused credits may roll over for a limited time, depending on your subscription plan.
Effectively managing these credits ensures you can maintain consistent and targeted outreach without running out prematurely.
What are LinkedIn InMail Credits and How Do They Function?
LinkedIn InMail credits are the units that allow you to send Inmails. Each time you send an Inmail to a LinkedIn member you're not connected to, it consumes one credit.
If you receive a response rate to your InMail, LinkedIn often refunds the inmail credit back to your account. This encourages users to send targeted and engaging inmail message.
InMail credits are typically replenished each month. Understanding this cycle is essential for planning your inmail campaigns.
Understanding the Number of Inmails You Can Send Per Month with LinkedIn Premium and LinkedIn Sales Navigator
The number of inmail messages per month you can send depends on your LinkedIn subscription. LinkedIn Premium typically offers a smaller number of inmail credits compared to LinkedIn Sales Navigator.
LinkedIn Sales Navigator is designed for sales professionals. It provides a more robust set of inmail credits to facilitate extensive outreach.
LinkedIn Recruiter plans offer an even higher number of credits. This is suitable for those heavily involved in recruitment.
Here's a general overview of the many inmails you can send:
| Subscription Type | Approximate Number of InMail Credits Per Month |
|---|---|
| LinkedIn Premium | 5-15 |
| LinkedIn Sales Navigator | 20-50 |
| LinkedIn Recruiter | 100-150 |
Maximizing Your Inmail Credits: Strategies for Efficient Use Inmail
To make the most of your inmail credit, focus on sending highly targeted and personalized inmail message. Research your prospect thoroughly before reaching out.
Craft compelling subject lines and body copy. This will increase the likelihood of a response rate and a credit refund.
Prioritize your outreach efforts. Focus on the most promising leads to avoid wasting credits on less likely opportunities.
The Cost of LinkedIn InMail: Understanding Pricing and Options
Understanding the LinkedIn InMail cost is essential for budgeting your LinkedIn outreach strategy. The cost of inmail credits is embedded within the pricing of LinkedIn Premium and LinkedIn Sales Navigator subscriptions.
These subscriptions vary in price depending on the features and the number of inmail credits included. Evaluating your outreach needs will help you determine the most cost-effective option.
Consider whether the benefits of InMail outweigh the investment. This will ensure you're making a sound decision for your business or career goals.
Breaking Down the Cost of Inmail Credits and LinkedIn Premium Subscriptions
The inmail credits price is not explicitly listed as a standalone cost. It's bundled into the overall subscription price of LinkedIn Premium and LinkedIn Sales Navigator.
LinkedIn Premium subscriptions, which include a limited number of inmail credits, typically range from $29.99 to $79.99 per month.
LinkedIn Sales Navigator, offering more robust features and a higher allowance of inmail credits, usually costs between $79.99 and $139.99 per month.
LinkedIn Inmail Cost Per Send: Factors Affecting the Price
The LinkedIn inmail cost per send isn't a direct calculation. It depends on the subscription you choose and how efficiently you use Inmail credits.
If you send an InMail and receive a response rate, LinkedIn refunds the inmail credit. This effectively lowers your inmail cost per send.
Factors such as your target audience and the effectiveness of your inmail message impact the overall cost. This is because they influence your response rate and credit refunds.
Exploring LinkedIn Advertising as an Alternative to InMail: LinkedIn Ads and LinkedIn Ad Costs
LinkedIn Advertising can be an alternative to InMail for broader outreach. LinkedIn Ads allow you to reach a large target audience based on demographics, job titles, and other criteria.
LinkedIn ad costs vary depending on factors such as bidding strategy, target audience size, and ad placement. You can set a daily or lifetime budget for your campaigns.
While LinkedIn Advertising may not provide the same level of personalization as InMail, it can be effective for brand awareness and lead generation.
Crafting Effective LinkedIn InMail Messages: Best Practices for Higher Response Rates
Crafting effective LinkedIn InMail messages is essential for achieving higher response rates and maximizing your outreach efforts. A well-crafted InMail can open doors to new opportunities and build valuable connections.
Focus on personalizing your inmail message to resonate with the recipient. Highlight the value you can offer and demonstrate that you've done your research.
By following best practices, you can significantly improve your chances of receiving a positive response rate and achieving your outreach goals.
Personalization is Key: Tailoring Your Inmail Message to the Prospect
Personalization is paramount when crafting inmail message. Generic messages on LinkedIn are often ignored, while personalized InMail demonstrates that you value the recipient's time and expertise.
Research your prospect's background, interests, and recent activities on LinkedIn. Reference something specific that resonates with their experience.
Show genuine interest in their work and explain why you're reaching out. This will significantly increase your chances of receiving a thoughtful response rate.
Writing Compelling Subject Lines and Body Copy for Increased Engagement
Your subject line is the first impression. It needs to be compelling enough to encourage the recipient to open your InMail.
Keep your subject line concise and relevant. Highlight the value you're offering or pique their curiosity.
In the body of your inmail message, be clear, concise, and respectful. Focus on the benefits of connecting and avoid overly sales-oriented language.
The Importance of a Clear Call to Action in Your LinkedIn Inmails
Every LinkedIn InMail should include a clear call to action. Tell the recipient what you want them to do next.
Whether it's scheduling a call, visiting your website, or simply connecting on LinkedIn, make your request explicit.
A clear call to action guides the recipient and increases the likelihood of a positive response rate. It also helps you measure the effectiveness of your inmail message.
LinkedIn InMail vs. Other Outreach Methods: Cold Email and Connection Requests
When planning your LinkedIn outreach strategy, it's important to consider the various methods available and when to use Inmail each one effectively. LinkedIn InMail, cold email, and connection request all have their strengths and weaknesses.
Understanding the nuances of each approach will help you optimize your outreach efforts and achieve the best possible results.
Choosing the right method depends on your goals, your target audience, and the nature of your message.
InMail vs. Cold Email: When to Use Each for Effective Outreach
InMail and cold email are both tools for reaching out to individuals you're not directly connected to. However, they differ significantly in their approach and effectiveness.
InMail is delivered within the LinkedIn platform. This often results in higher open and response rates compared to cold email.
Cold email can be more cost-effective for large-scale outreach. However, it requires careful attention to deliverability and compliance with anti-spam regulations.
Leveraging LinkedIn Connection Requests for Warm Introductions
LinkedIn connection request are a fundamental way to build your network. Personalizing your send a connection can significantly increase your acceptance rate.
Instead of sending a generic send a connection, include a brief note explaining why you want to connect. Reference shared interests, mutual connections, or relevant industry insights.
Once connected, you can engage in more meaningful conversations and explore potential collaborations.
Combining InMail with Other LinkedIn Strategies for Optimal Results
For optimal outreach results, integrate InMail with other LinkedIn strategies. This includes engaging with content, participating in groups, and building a strong linkedin profile.
Before sending an InMail, engage with the prospect's content. This can help you build rapport and increase the likelihood of a positive response rate.
A holistic approach to LinkedIn networking will enhance your credibility and amplify the impact of your InMail efforts.
Strategies to Send Free Inmails and Optimize Your LinkedIn Outreach
While LinkedIn InMail is primarily a paid feature, there are strategies to potentially send free Inmails and optimize your LinkedIn outreach without incurring additional costs. These methods involve leveraging LinkedIn's features and building a strong online presence.
Additionally, optimizing your linkedin profile and engaging with your network can enhance your visibility and attract the right opportunities.
By exploring these options, you can maximize your LinkedIn outreach while minimizing your expenses.
Can You Send Free Inmails? Exploring Options and Limitations
The ability to send free Inmails on LinkedIn is limited. However, there are a few avenues to explore.
One option is to connect with individuals who have LinkedIn Open profiles. LinkedIn Open profiles allow any LinkedIn member to contact them without using InMail credits.
Another approach is to participate actively in LinkedIn groups. This allows you to engage with other members and potentially initiate conversations without using InMail.
Optimizing Your LinkedIn Profile to Attract the Right Audience
Your linkedin profile is your digital storefront. Optimizing it can attract the right target audience and increase your visibility on LinkedIn.
Use a professional headshot, write a compelling summary, and highlight your skills and accomplishments. Showcase your expertise and value proposition on your linkedin profile.
A well-optimized linkedin profile will attract potential connections and opportunities. This reduces the need to rely solely on InMail for outreach.
Understanding LinkedIn Open Profiles and How to Leverage LinkedIn Them
LinkedIn Open profiles are a valuable resource for free inmails. LinkedIn member with LinkedIn Open profiles allow anyone to contact them without using InMail credits.
You can identify LinkedIn Open profiles by looking for the "Open Profile" badge on their profile page. Prioritize these individuals in your outreach efforts on LinkedIn.
Leverage LinkedIn LinkedIn Open profiles to expand your network and initiate conversations without incurring additional costs.
Scrupp (scrupp.com) is a powerful LinkedIn lead generation and data scraping tool. It seamlessly integrates with LinkedIn and LinkedIn Sales Navigator.
Scrupp helps users efficiently extract valuable profile and company information. This includes verified email addresses. This helps streamline networking, sales, and marketing efforts. (https://scrupp.com/features)
Additionally, Scrupp supports CSV enrichment to enhance existing data. It facilitates lead and company scraping from Apollo.io.
Key features include:
- Effortless integration with LinkedIn and LinkedIn Sales Navigator
- Comprehensive data insights
- Verified email extraction
- CSV enrichment capabilities
- Apollo.io lead scraping
- Apollo.io company scraping
- User-friendly design
Conclusion
Mastering LinkedIn InMail involves understanding its mechanics, costs, and best practices. By strategically using InMail and combining it with other LinkedIn strategies, you can significantly enhance your professional outreach.
Remember to personalize your inmail message, craft compelling subject lines, and include a clear call to action. Optimize your linkedin profile and explore alternative outreach methods to maximize your results on LinkedIn.
With careful planning and execution, LinkedIn InMail can be a valuable asset in your networking and business development efforts.
What exactly is LinkedIn InMail, and how does it differ from a regular LinkedIn message?
LinkedIn InMail is a premium feature that allows you to send messages on LinkedIn to other LinkedIn member who are not in your direct network. A standard LinkedIn message can only be sent to people you are already connected with. InMail opens a pathway to contact individuals outside your immediate network, making it ideal for targeted outreach.
How many Inmails can I send per month with LinkedIn, and how do InMail credits work?
The number of inmail messages per month you can send depends on your subscription level. LinkedIn subscriptions, like LinkedIn Sales Navigator, come with a specific number of inmail credits each month. Each time you send an Inmail to someone outside your network, it uses one credit; if they respond, you often get the inmail credit back.
What are some best practices for crafting effective LinkedIn InMail messages to increase my response rate?
To improve your response rate, personalization is key for your inmail message. Research your prospect and tailor your inmail message to their interests and background. A clear call to action, concise language, and demonstrating value will also significantly help.
What is the cost of inmail credits, and how does LinkedIn InMail pricing compare to other LinkedIn services?
The inmail credits price isn't listed separately. It's part of the overall LinkedIn premium subscription or LinkedIn Sales Navigator package. These subscriptions vary in price. The LinkedIn InMail cost is determined by which subscription you choose. Evaluate your outreach needs to find the most cost-effective option.
Can I send free Inmails on LinkedIn, and if so, how?
The ability to send free Inmails is limited on LinkedIn. You can contact LinkedIn member with LinkedIn Open profiles without using InMail credits. Actively participating in LinkedIn groups can also allow you to engage without directly using InMail.
When should I use Inmail versus a connection request or cold email for LinkedIn outreach?
Use Inmail for targeted outreach to specific individuals outside your network. This is especially useful when you want to ensure your message is seen. Connection request are great for building your network with people you have a genuine reason to connect with. Personalize your send a connection to increase acceptance. Cold email can be used for broader outreach, but it may not be as effective as InMail due to lower open rates.
How can I maximize my InMail credits and ensure efficient use Inmail on LinkedIn?
To maximize your inmail credit, focus on sending highly targeted and personalized inmail message. Research your prospect thoroughly before reaching out. Craft compelling subject lines and body copy to increase the likelihood of a response rate and a credit refund.
What factors affect the LinkedIn inmail cost per send, and how can I reduce it?
The LinkedIn inmail cost per send isn't a direct calculation. It depends on your subscription and how efficiently you use Inmail credits. If you receive a response rate to your InMail, LinkedIn refunds the inmail credit, lowering your inmail cost per send. Targeting the right target audience and crafting effective inmail message also impact the overall cost.
How does LinkedIn Advertising compare to InMail for outreach, and what are the key differences?
LinkedIn Advertising can be an alternative to InMail for broader outreach. LinkedIn Ads allow you to reach a large target audience based on demographics and job titles. While LinkedIn Advertising may not offer the same personalization as InMail, it can be effective for brand awareness and lead generation.
What is LinkedIn Recruiter, and how does it utilize InMail credits for candidate outreach?
LinkedIn Recruiter is a tool designed for recruiters to find and contact potential candidates. It includes InMail functionality with a higher number of inmail credits compared to other LinkedIn subscriptions. This allows recruiters to reach out to candidates who are not in their direct network.
How can optimizing my linkedin profile help reduce my reliance on InMail for LinkedIn outreach?
Optimizing your linkedin profile can significantly reduce your reliance on InMail. A well-crafted linkedin profile attracts the right target audience and increases your visibility on LinkedIn. This can lead to more inbound connection request and opportunities, reducing the need to actively send inmails for outreach.
