The Shocking Truth: The Shocking Truth: Why Unverified Leads are Killing Your New Marketing Agency (and How to Fix It)

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  • The Shocking Truth: The Shocking Truth: Why Unverified Leads are Killing Your New Marketing Agency (and How to Fix It)


The Shocking Truth: Why Unverified Leads are Killing Your New Marketing Agency (and How to Fix It)


Let's face it, starting a new marketing agency is tough. You're hustling day and night, trying to attract clients and prove your worth in a competitive landscape. But here's the shocking truth: a large part of your struggle might be stemming from something you're not even paying attention to – unverified leads.

Remember Alex Hormozi, the marketing guru everyone's talking about? Well, he preaches one thing religiously: "Focus on quality, not quantity, when it comes to leads." He's seen countless agencies fizzle out because they chased a high volume of garbage leads, spending precious time and resources nurturing prospects who were never qualified or interested. Sound familiar?

Why Verify Your Leads? It's Not Just About Avoiding Scams

Lead verification isn't just about weeding out fake phone numbers and dodgy email addresses (although that's important too!). It's about ensuring the very foundation of your sales funnel is built on solid ground. Imagine pouring your heart and soul into crafting the perfect marketing campaign, only to realize you're targeting the wrong audience entirely. That's the harsh reality of unverified leads.

Here's the kicker: studies show that verified leads convert up to 5 times more often than unverified ones. Yes, you read that right. Think about the time, money, and energy you'd save by focusing on qualified leads who are actually interested in what you have to offer. Plus, by building a reputation for delivering high-quality leads, you gain the trust of potential clients and establish yourself as a reliable agency.

Remember, as Alex says, "Your brand is a promise." Don't break that promise by feeding your sales team a bunch of empty calories. It's time to invest in verified leads and watch your conversion rates soar.

Introducing Scrupp: Your Secret Weapon for Lead Verification

But how do you, as a new agency owner with limited resources and time, tackle lead verification effectively? That's where Scrupp comes in. Think of it as your secret weapon in the fight against bad leads.

Scrupp is more than just a lead verification tool; it's a comprehensive solution designed specifically for the needs of new marketing agencies. It goes beyond checking for typos and spam traps – it digs deep, validating email addresses, and sourcing the best lead data from reputable sources.

Here's what makes Scrupp different:

  • Simple and intuitive interface: You don't need a tech degree to use Scrupp. It's user-friendly and designed to fit seamlessly into your existing workflow.
  • Affordable pricing: Scrupp understands the financial constraints of new agencies. They offer flexible plans that fit your budget and scale with your growth.
  • Powerful features: Don't be fooled by the simple interface. Scrupp packs a punch with features like bulk verification, custom filters, and real-time data insights.

How Scrupp Can Help You Slay Lead Verification (and Crush Your Goals)

Integrating Scrupp into your lead generation process is like hitting the turbo button on your sales funnel. Imagine:

  • No more wasted time chasing unqualified leads.
  • Higher conversion rates thanks to laser-targeted campaigns.
  • Improved client satisfaction because you're delivering real results.
  • A boost in your agency's reputation as a provider of high-quality leads.

But how do you actually use Scrupp? It's easy!

  1. Start by uploading your lead list. Scrupp can handle various formats, from CSV files to Apollo or LinkedIn list’s .
  2. Select your verification options. Choose from basic verification to in-depth analysis, depending on your needs.
  3. Sit back and relax. Scrupp does the heavy lifting, verifying your leads with lightning speed and accuracy.
  4. Get actionable insights. Scrupp provides detailed reports on your leads, highlighting potential issues and opportunities.

How Scrupp Helped Agencies Grow

Don't just take our word for it. Here are some real-life examples of how Scrupp has helped new marketing agencies achieve amazing results:

  •  A small agency using Scrupp saw a 50% increase in conversion rates within 3 months of implementing lead verification. Another agency used Scrupp to identify and remove 30% of invalid leads from their database, saving them countless hours and dollars. I used Scrupp and within 7 day I saw a 15% reduction in bounce rate. Greatly improving my senders deliverability

Author: Valeria / Updated 17 march