How to Make a Post on LinkedIn: Step-by-Step Guide

LinkedIn is a powerful platform for professional networking.

Learning to create effective posts can significantly boost your career.

This guide will show you exactly how to make a post on LinkedIn that stands out.

We will cover everything from content creation to performance analysis.

With over 950 million members globally, LinkedIn is the leading platform for professional networking and career development. Learning how to make a post on LinkedIn effectively means tapping into this vast audience. Studies show that consistent, high-quality content can increase your profile views by over 30% and lead to more connection requests and direct messages. Your posts are your digital handshake, so make them count!

Getting Started: What You Need to Know Before You Make a Post on LinkedIn

Before you publish, it is smart to prepare.

Understanding LinkedIn's rules helps your content succeed.

Choosing the right format makes your message clearer.

Knowing the interface saves you time.

Understanding LinkedIn's Content Guidelines and Best Practices

Before you start, know the rules.

LinkedIn values professional and respectful content.

Avoid spamming or overly promotional messages.

Focus on providing value to your audience.

Tip 1: Always check LinkedIn's official policies.

You can find these in their help center.

Respecting guidelines helps your content reach more people.

It also builds your professional reputation.

Beyond just following rules, aim for originality. LinkedIn's algorithm favors unique insights and authentic perspectives. Instead of just sharing news, add your personal commentary or a question that sparks discussion. This approach not only helps your content perform better but also establishes you as a thought leader in your field. Remember, the goal is to provide value, not just information.

Choosing the Right Post Format: Text, Image, Video, or Document

Different messages work best with different formats.

Consider what you want to share.

Text posts are great for quick thoughts or questions.

Images and videos grab attention visually.

Table 1: Choosing Your LinkedIn Post Format

Format	Best For	Engagement Potential	Tip
Text	Quick updates, questions, thought leadership	Medium	Keep it concise and add line breaks.
Image	Infographics, quotes, event photos	High	Use high-quality, relevant images.
Video	Demos, interviews, personal stories	Very High	Keep it short; add captions for accessibility.
Document	Presentations, reports, case studies	High	Ideal for sharing detailed insights.

Navigating the LinkedIn Post Creation Interface

Finding the post box is simple.

Look for “Start a post” at the top of your feed.

Clicking it opens a new window.

This window is where you will draft your content.

Tip 2: Explore all options in the interface.

You can tag people or add hashtags easily.

There are also options for polls or events.

Familiarize yourself with these tools.

Did you know you can save your post as a draft? If you're not ready to publish, simply close the post creation window, and LinkedIn will save your progress. This is incredibly useful for refining your thoughts or getting feedback before going live. Also, consider using keyboard shortcuts for efficiency; for example, 'Shift + Enter' creates a line break without publishing, helping you format your text for readability when you make a post on LinkedIn.

Crafting Engaging Content: The Core of How to Make a Post on LinkedIn Stand Out

Your content is the most important part.

Strong writing and visuals capture attention.

Storytelling connects with your audience.

Focus on providing real value.

Writing Compelling Headlines and Body Copy

Your headline needs to hook readers.

Start with a strong opening sentence.

Keep your sentences short and clear.

Use active voice to make your writing more direct.

Example: Instead of "Reports were written by the team," say "The team wrote the reports."

Break up long paragraphs with line breaks.

This makes your post easier to read on any device.

Focus on providing clear value to your audience.

Incorporating High-Quality Visuals and Multimedia

Visuals make your posts more appealing.

Use clear, professional images.

Videos should be well-lit and have good audio.

Consider using tools to create simple graphics.

Tip 3: Always optimize images for LinkedIn.

Use the recommended dimensions for best display.

High-resolution visuals look much better.

They also help your post stand out in the feed.

For images, LinkedIn recommends a ratio of 1.91:1 (1200 x 627 pixels) for optimal display in the feed. Videos perform best when uploaded directly, with a resolution of 1080p and a length between 30 seconds and 5 minutes. Tools like Canva or Adobe Express offer free templates and easy-to-use interfaces to create professional-looking graphics and short videos, even if you're not a design expert. High-quality visuals can increase engagement rates by up to 98%.

Leveraging Storytelling and Value Proposition in Your Posts

People connect with stories.

Share personal experiences or case studies.

Explain how your insights can help others.

Focus on the benefits, not just features.

Table 2: Storytelling Elements for LinkedIn Posts

Element	Description	Example
Problem	Identify a common challenge.	"Many professionals struggle with networking."
Solution	Offer a practical way to overcome it.	"Here's how I built my network successfully."
Benefit	Explain the positive outcome for the reader.	"You can also achieve stronger connections."
Call to Action	Encourage engagement.	"What's your biggest networking tip?"

Optimizing Your LinkedIn Post for Maximum Reach and Impact

Visibility is key for your content.

Strategic use of hashtags helps people find you.

Timing your posts can boost views.

Understanding the algorithm improves your reach.

Strategic Use of Hashtags and Mentions

Hashtags increase discoverability.

Use 3-5 relevant hashtags per post.

Research trending or niche hashtags.

Mention relevant people or companies using "@" symbol.

Example: If you talk about marketing, use #MarketingTips or #DigitalMarketing.

Mentioning others can expand your post's reach.

It also fosters community and collaboration.

Be strategic with your choices.

Hashtags can increase your post's visibility by up to 50% compared to posts without them. While 3-5 is a good starting point, some experts suggest up to 10-12 relevant hashtags for maximum reach, as long as they remain relevant and not spammy. Don't forget to create a unique, branded hashtag for your personal content series or company updates. This helps build recognition and allows your audience to easily follow your specific content over time.

Identifying the Best Times to Publish Your Post

Timing can affect engagement.

Consider when your audience is most active.

Mid-week, during business hours, often works well.

However, test different times to see what works for you.

Table 3: General Best Times to Post on LinkedIn

Day	Time (Local)	Notes
Tuesday	10 AM - 1 PM	Often the peak engagement day.
Wednesday	9 AM - 12 PM	Strong performance continues.
Thursday	9 AM - 11 AM	Good for professional content.
Weekend	Low	Generally lower engagement.

Understanding LinkedIn's Algorithm for Content Distribution

LinkedIn's algorithm prioritizes engagement.

It shows content that gets likes, comments, and shares.

Posts that spark conversation perform better.

Focus on creating valuable and interactive content.

Tip 4: The algorithm loves native content.

Upload videos directly to LinkedIn.

Avoid linking out to YouTube too often.

Native content generally gets more visibility.

LinkedIn's algorithm prioritizes content that generates immediate engagement, especially comments and shares. It also considers 'dwell time' – how long users spend viewing your post. To boost these signals, focus on creating content that encourages thoughtful responses, not just a quick like. Ask open-ended questions, share personal insights that resonate, or present a mini case study to invite deeper discussion. The more meaningful interaction your post receives, the wider its distribution will be.

Driving Engagement and Interaction After You Make a Post on LinkedIn

Your work does not end after publishing.

Engaging with comments builds community.

Encouraging shares expands your reach.

Polls and questions spark valuable discussions.

Best Practices for Responding to Comments and Messages

Engage with your audience quickly.

Respond to all comments, even simple ones.

Thank people for their input.

Ask follow-up questions to keep the conversation going.

Example: If someone comments "Great post!", you could reply, "Thanks! What's your biggest takeaway?"

This shows you value their time.

It also encourages more interaction on future posts.

Be professional and polite in all interactions.

Encouraging Shares, Likes, and Follows

Don't be afraid to ask for engagement.

A simple call to action can be effective.

For example, "Like this post if you agree!"

Or, "Share your thoughts in the comments."

Tip 5: Create shareable content.

Content that teaches, inspires, or entertains is often shared.

People share what makes them look good or helps their network.

Focus on providing genuine value.

Utilizing LinkedIn Polls and Questions to Spark Discussion

Polls are an easy way to get quick feedback.

They encourage participation with minimal effort.

Ask open-ended questions in your posts.

This invites deeper discussions and diverse opinions.

Example: "What's your biggest challenge in [industry]? A) Time B) Resources C) Knowledge D) Other (comment below)"

Polls can also provide valuable insights.

They show your audience that you care about their opinions.

This also helps you understand your audience better.

Analyzing Performance and Refining Your Strategy for How to Make a Post on LinkedIn

Measurement is crucial for improvement.

LinkedIn analytics provide valuable data.

A/B testing helps you optimize.

Continuous learning leads to better results.

Using LinkedIn Analytics to Measure Post Success

LinkedIn provides built-in analytics.

You can see views, likes, comments, and shares.

Look at your post's reach and engagement rate.

These metrics help you understand what works.

Tip 6: Focus on engagement rate, not just views.

A high engagement rate means your content resonated.

It's better to have fewer views but more interactions.

This indicates quality content.

A/B Testing Different Content Formats and Approaches

Experiment to find your best strategy.

Try different types of headlines.

Test various visual styles.

See if long-form or short-form content performs better.

Example: Post the same idea with a video one day, then a text post with an image another day.

Compare the analytics for each.

This data-driven approach helps you refine your content.

It ensures you are always improving.

To effectively A/B test, try posting the same core message with two different headlines or two different types of visuals (e.g., a photo vs. an infographic). Publish them a few days apart and compare their performance metrics directly in LinkedIn Analytics. For example, you might discover that a question-based headline consistently outperforms a statement-based one, or that short videos generate more shares than text-only updates. This granular data helps you refine your approach to how to make a post on LinkedIn for your specific audience.

Continually Improving Your Future LinkedIn Posts

Learning is an ongoing process.

Review your analytics regularly.

Adapt your strategy based on what you learn.

Stay updated on LinkedIn's new features and trends.

While this article focuses on organic posting, combining these strategies with lead generation tools can significantly amplify your results. These tools help you identify and connect with potential leads, streamlining your outreach efforts. Here's a comparison of some popular options:

Tool	Focus	Key Features	Pricing
LinkedIn Sales Navigator	LinkedIn	Advanced search filters, lead recommendations, saved searches	Paid subscription
Apollo.io	LinkedIn & Email	Email finding, sequence automation, CRM integration	Free & Paid plans
Lusha	LinkedIn & Web	Contact information, Chrome extension	Free & Paid plans
Skrapp.io	LinkedIn & Web	Email finding, Chrome extension, company data	Free & Paid plans

Scrupp helps you identify and connect with potential leads on platforms like LinkedIn.

It simplifies the process of finding relevant contacts and gathering their information, making your outreach efforts more efficient.

With Scrupp, you can focus on crafting engaging content for your posts, knowing that your lead generation efforts are also streamlined.

Conclusion

Mastering how to make a post on LinkedIn is a valuable skill.

It helps you build your personal brand and connect with peers.

By following these steps, you can create engaging content.

Start experimenting today and watch your professional network grow.

Frequently Asked Questions About LinkedIn Posting

How often should I post on LinkedIn for best results?

Post good content, not just a lot.

Try to post 2-3 times each week.

Always post at regular times.

This helps your friends see your posts.

What is the best way to use hashtags when I how to make a post on LinkedIn?

Use words that fit your post well.

Put 3 to 5 hashtags on each post.

Use both big and small topic words.

For example, use #JobTips for work advice.

Is it better to upload videos directly to LinkedIn or link from YouTube?

Always put videos right on LinkedIn.

LinkedIn likes its own videos more.

They show up better for people to see.

This means more eyes on your video.

How can I get more comments and shares on my LinkedIn posts?

Ask questions in your posts to get people talking.

Always write back to every comment fast.

This shows you care about what they say.

You can also make a poll to ask for ideas.

Can I schedule my LinkedIn posts in advance?

Yes, you can set up posts to go out later.

LinkedIn itself does not have this tool for you.

But other apps like Buffer or Hootsuite can help.

They make it easy to post at good times.

How can Scrupp help me improve my LinkedIn outreach after I post?

After your posts, you might want to find more leads. Consider using LinkedIn Sales Navigator to identify potential prospects based on specific criteria. Alternatively, tools like Apollo.io or Lusha can help you find contact information and streamline your outreach.

In today's competitive business landscape, access to reliable data is non-negotiable. With Scrupp, you can take your prospecting and email campaigns to the next level. Experience the power of Scrupp for yourself and see why it's the preferred choice for businesses around the world. Unlock the potential of your data – try Scrupp today!