Easy Ways to Improve Your LinkedIn Profile Today

For business professionals and freelancers, a LinkedIn profile serves as their first impression toward others. The more effective and well-managed profile you have, the more chances you will have of grabbing new projects and opportunities. 

Apart from this, a good LinkedIn profile will also prove beneficial in building your personal brand and professional network. In general words, updating and optimizing your profile isn’t helpful, but crucial to stay active and competitive in your targeted niche. 

This blog post is going to discuss some of the easy yet effective things that you can consider adapting for improving your LinkedIn. 

Simple Ways for Enhancing Your LinkedIn Profile in No Time

Here are a few simple ways that you can use to enhance your LinkedIn profile for better engagement and visibility. 

Update Your Profile Picture & Background Image

We have personally seen many individuals (even experienced ones) neglecting the importance of having a profile picture and background image. 

However, you shouldn’t be one of them because LinkedIn statistics say that users who have a profile photo are more likely to receive 21 times more profile views and 9 times more connections as compared to those who don’t have one. 

Therefore, it is essential to update both your profile and background image. Make sure the profile photo is clear, professional, and of high quality in terms of resolution. Avoid going with one that is taken from different angles and is full body; instead, headshots are preferred. 

When it comes to the background photo, consider designing a custom photo that contains elements showcasing yours:

• Field/Niche
• Personal brand or achievements
• Contact details

Use tools like Canva to create appealing background images, as it offers pre-made templates that you can tweak as per your specific needs and requirements. 

Optimize Headline

A headline is one of the most important elements of a LinkedIn profile because it appears beneath your name and is the first thing that others notice about you. So, it should be perfect from every aspect. 

There are multiple tips and tricks that can be adapted to optimize the headline. We suggest focusing on these three elements: A headline that highlights your primary skills, value proposition, and key specialties.

Don’t forget to keep it engaging as well as descriptive. Let’s say you are a “Marketing Manager,” then your LinkedIn headline should be something like this: 

“Helping Startups Scale with Data-Driven Marketing Strategies”

For assistance, you can refer to the online LinkedIn headline generator. It will craft multiple unique and compelling headline versions tailored to your entered details. 

Useful Tip: It is often suggested to make use of keywords relevant to your profession. Doing so will contribute to boosting profile visibility

Focus on Crafting a Precise & About Section

The “About” section is the heart of your LinkedIn profile. It is also referred to as “Summary” as it highlights the key details of the individual. This section plays a crucial role in telling the recruiters, companies, and other professionals who you are and what types of skills you possess. 

So, to improve your LinkedIn profile, you must work on crafting a fully focused and concise About section. We know the limit is 2,600 characters (around 500 words) but remember only 200 characters (around 40 words) will be visible before the “See More” button, so staying concise is essential. 

Additionally, recruiters and other professionals lack time, which is why they prefer skimming through a concise and focused summary section. 

When drafting, you should only mention necessary information, i.e., achievements, goals, values, etc., while also avoiding the use of extra words and phrases. 

A simpler approach is to freely write a summary without worrying about the number of words. When done, pass it through the summarize tool to get a precise, focused, and concise version with a single click. The Summarizing tool will remove all the fluff and unnecessary details and keep only relevant and important points to make a catchy profile summary.

Customize the Profile URL

The URL of the LinkedIn profile is also an often-overlooked element. If customized properly, it will not only look professional but will also be easier to remember for both you and others. Apart from this, it will also look good when inserted into resumes/CVs. 

By default, LinkedIn creates a profile URL that not only includes your profile name but also a few numbers. To customize it, you need to go to the profile section and select the “Public URL” option to make adjustments. 

We recommend customizing the URL in this pattern: 

“linkedin.com/in/yourname”

In case your entered name is already taken, then try something like adding your lucky number, etc. However, avoid going with fancy names, this gives an amateur feel to the viewers.  

Add Relevant Experience, Skills, & Endorsements

This is the section that plays a key role in deciding whether you will receive new projects or opportunities or not. Whether you are a beginner or experienced, it is important to add experience properly. 

Make sure to provide all the details, i.e., company name, location, tenure, etc. Add a concise description highlighting your key responsibility. It is suggested to use bullet points for this to achieve better readability. 

To reap the full benefits, it is essential to add experience that is perfectly relevant to your overall profile. Apart from that, avoid adding fake experience as it can negatively impact your reputation. 

Moreover, you should add relevant skills to efficiently reflect your expertise to others. Finally, invite your successful clients and friends to provide recommendations/endorsements, ultimately adding credibility and authority to your LinkedIn profile. 

Final Words

If you aren’t receiving any engagement, job opportunities, or projects even after creating a LinkedIn profile, then the issue is with your profile. It isn’t looking credible and enticing to the visitors. There are numerous ways that can be taken to make improvements. This blog post has discussed some of the easy ones in detail, hopefully, you will find them useful. 

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