Short answer: Apollo.io has a free plan and three paid plans billed per user. On annual billing Basic is $49, Professional $79 and Organization $119 per user per month; month-to-month billing costs more, and Organization needs at least three users. Those are the figures independent trackers took from Apollo's pricing page in late July 2026. When we opened apollo.io/pricing on 17 October 2026 it listed the plans as Free, Basic, Professional and Custom but did not show the prices as page text, so confirm the number at checkout before you budget on it.
Apollo.io pricing plans in 2026
| Plan | Annual billing, per user/month | Monthly billing, per user/month | Credits per user per year | Notes |
|---|---|---|---|---|
| Free | $0 | $0 | 900, granted monthly | Gmail is the only mailbox you can connect |
| Basic | $49 | $59 | 30,000, granted upfront | Cheapest paid plan |
| Professional | $79 | $99 | 48,000, granted upfront | More credits per user than Basic |
| Organization | $119 | $149 | 72,000, granted upfront | Minimum 3 users; Apollo's page now calls the top tier "Custom" |
Sources and dates. Annual prices, credits and the three-user minimum: Zeliq, checked on Apollo's pricing page on 27 July 2026, and Costbench, last verified 26 July 2026; the two agree. Monthly-billing prices come from Costbench only. Plan names, the Gmail-only free plan, pooled credits and no rollover: apollo.io/pricing, read on 17 October 2026. Apollo changes plans and credit rules often, so treat this table as a dated snapshot.
What Apollo actually costs a team
Because Apollo charges per user, the bill grows with headcount, not with how many contacts you need. On annual billing:
- One SDR on Basic: $49 × 12 = $588 a year, paid upfront.
- Three reps on Professional: $79 × 3 × 12 = $2,844 a year.
- The smallest Organization account: three users is the minimum, so $119 × 3 × 12 = $4,284 a year even if only one person uses it.
Month-to-month billing on the same plans costs $708, $3,564 and $5,364 a year. The annual discount is real, but it locks you in for twelve months.
Annual billing saves roughly 17–20% on these plans. It makes sense when Apollo is already your main prospecting tool and the team size is stable. Pay monthly for the first two or three months if you are still checking whether Apollo's data is good enough in your niche: the extra cost is small compared with a year of seats nobody uses.
How Apollo credits work
Every plan comes with credits, and credits are what you actually spend: revealing an email, revealing a phone number, exporting records. Three rules matter for the budget:
- Credits are pooled across the users on an account, so one heavy user can spend the team's allowance.
- Unused credits do not roll over. What you do not spend in the period is gone.
- Not every action draws on the same allowance. Emails, phone numbers and exports can have separate limits per plan. Check the cost of the action you need most, not just the headline credit number.
When the allowance runs out you can buy more credits or move up a plan. Price the extra credits in your own account before you commit; they are where a cheap seat turns into an expensive one.
Is Apollo free?
There is a free plan with a small monthly credit allowance and Gmail as the only mailbox you can connect. It is enough to test search and see whether Apollo's data covers your market. It is not enough to run outbound for a team: 900 credits a year works out to about 75 a month, not a campaign.
If the free plan's export limit is what stops you, we wrote up the options in Apollo's free plan export limit and how to work around it.
When Apollo is the wrong price model
Apollo's pricing fits a team that lives inside Apollo every day: database, sequences and dialer in one seat. It fits badly in two cases.
- You build lists in LinkedIn Sales Navigator. Then you are paying for Apollo's database on top of the one you already search in. Exporting the Sales Navigator search itself and finding emails for those people is usually cheaper. Sales Navigator shows up to 2,500 results per search; Scrupp exports the search and has no export limit of its own.
- You need a lot of contacts but few seats. Per-user pricing charges you for people, while the cost you care about is per lead.
For comparison, Scrupp charges per lead rather than per user: 1 credit for each exported lead, plus 1 if a work email is found. The free plan gives 100 credits a month, and paid plans start at $29 for 1,000 credits a month (pricing). We broke the per-lead maths down across tools in how much LinkedIn scraping costs per 1,000 leads. If you are weighing a switch, see Scrupp vs Apollo and Apollo alternatives; if you keep Apollo and only need its results out, export Apollo search results.