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Apollo.io Pricing 2025: Plans, Costs, and Essential Insights
Valeria
/ Updated 29 march
Apollo.io is a leading sales intelligence platform offering powerful tools for lead generation, prospect outreach, and sales automation. Whether you're a small business or a large enterprise, understanding Apollo.io's pricing plans and how to leverage them effectively is crucial for maximizing your return on investment. In this guide, we'll break down the available Apollo.io pricing plans, what each plan includes, and tips on how to make the most of the platform.
What are the different Apollo pricing plans available?
Apollo.io offers flexible pricing to suit various business needs. The platform provides several plans, including a free plan and multiple paid options for different levels of service and automation.
Overview of Apollo.io's pricing plans
The Apollo.io pricing is designed for businesses of all sizes. Plans vary based on the number of email credits, access to advanced features, and additional integrations. You can choose between a basic plan for smaller teams or a paid plan for larger organizations requiring more comprehensive features.
| Plan Name | Features & Benefits | Cost per User per Month (billed annually) |
|---|---|---|
| Free Plan | Access to limited features, including 50 emails per month, basic search filters, and a limited amount of data exports. | $0 (Free) |
| Basic Plan | Includes basic filters, up to 500 contacts, and credits per email and mobile numbers for outreach. | $49 per user |
| Paid Plan | Provides advanced features like API access, more credits per email, mobile numbers, and unlimited email credits for larger teams. | $99 - $199 per user |
| Enterprise Plan | Customizable features for large enterprises, including enhanced integrations with CRM tools like HubSpot and Salesforce, and export credits. | Contact for pricing |
What does each plan include?
Each Apollo.io plan comes with a set of features tailored to meet the specific needs of businesses at different stages of growth. Here’s a breakdown of what each plan offers:
- Free Plan: Includes access to basic features like contact data, limited filter options, and up to 50 email credits per month.
- Basic Plan: Offers more extensive filter capabilities, access to sales intelligence, and up to 500 contacts with more credits per outreach.
- Paid Plan: Unlocks advanced features like API integration, higher contact limits, mobile credits, unlimited email credits, and access to more detailed sales process tools.
- Enterprise Plan: A customized option for large businesses, offering premium features like SSO, custom integrations with CRM systems like HubSpot, and the ability to handle millions of contacts.
How does the cost vary per user per month?
The cost per user depends on the plan and how many credits or contacts you need. The paid plan costs more, but provides added benefits such as automation for lead generation, integration with your CRM, and access to sales intelligence features that improve your team’s ability to reach the right leads at the right time.
How can I maximize my investment in Apollo.io?
To get the most value from Apollo.io, consider these tips:
- Leverage Automation: Use automation to streamline your outreach efforts and boost sales team productivity. Automating your sales and marketing processes saves time while improving prospect outreach.
- Integrate Apollo.io with your CRM: Integrating with tools like HubSpot, Salesforce, or your own CRM helps you manage leads more effectively, tracking engagement and ensuring you don’t miss key opportunities.
- Use filters effectively: By using advanced filters, you can fine-tune your search for leads and contacts, narrowing down your list to the most valuable prospects.
- Export Data: Use export credits to download and analyze your contact data, ensuring that your sales process is as efficient as possible.
- Explore the free trial: Start with the free trial to understand what Apollo.io offers, and when ready, upgrade to access advanced features and maximize the tool’s potential.
Apollo.io Key features that add value
- Sales Intelligence: Apollo.io offers rich data on B2B leads, including contact information, email providers, and even phone numbers. This data empowers your team to reach out effectively.
- Email and Mobile Credits: Gain more flexibility with email credits and mobile credits per outreach, ensuring that your messages reach as many prospects as possible.
- CRM Integration: Apollo.io integrates seamlessly with platforms like HubSpot and other CRM tools, providing a unified workflow.
- Automation: With automation tools, you can automate repetitive tasks and focus on strategic efforts for sales acceleration.
- API Access: For advanced users, API access allows you to build custom integrations and enhance your team’s productivity even further.
Integrating Apollo.io with other tools
One of the most powerful aspects of Apollo.io is its ability to integrate with your existing tools. Whether you're using HubSpot, Salesforce, or other CRM platforms, Apollo.io supports integrations that enhance its usability. You can also use the Apollo Chrome extension to add leads directly from LinkedIn and other sources.
Tips for leveraging sales intelligence effectively
- Use Buying Intent Data: Leverage buying intent signals to prioritize leads that are more likely to convert.
- Track Email Engagement: Use the data Apollo.io provides on email open rates and click-through rates to fine-tune your outreach strategy.
- Combine Filters: Use multiple filters to segment your leads by industry, company size, location, or other factors that fit your sales goals.
- Use Scrupp to export data from Apollo and use it on third party tools
What are the cost implications of using Apollo.io?
Understanding the cost per month is essential when evaluating Apollo.io. Depending on the plan, the pricing can vary significantly. For example, the Basic Plan is priced at $49 per user per month, while the Enterprise Plan offers custom pricing based on the scale and needs of the business.
Understanding the cost per month for different plans
| Plan | Monthly Cost per User (billed annually) |
|---|---|
| Free Plan | $0 |
| Basic Plan | $49 |
| Paid Plan | $99 - $199 |
| Enterprise Plan | Custom |
Are there any hidden fees in the pricing model?
Apollo.io’s pricing is transparent, with no hidden fees for its basic plan or paid plans. However, depending on your usage, you may incur extra charges for additional credits per emails, phone numbers, or data exports beyond the allocated amount.
Comparison of Apollo.io pricing vs other similar platforms
When compared to other sales intelligence tools, Apollo.io offers competitive pricing with a range of features designed to benefit small businesses and large enterprises alike. While competitors may offer similar tools, Apollo.io stands out due to its pricing flexibility, integrations, and automation capabilities.
Is there a free trial for Apollo.io?
Yes, Apollo.io offers a free trial that allows you to explore the platform and its features. The free version includes limited credits per email and contacts, but it provides a great introduction to the platform's capabilities.
What does the free plan offer?
The free plan includes basic features like email credits and contact information for up to 50 leads. This allows users to get a taste of the tool before upgrading to a paid plan.
Limitations of the free trial and how to upgrade
The free plan has limitations in terms of the number of contacts and credits per email or phone number. Once you reach these limits, you can upgrade to a paid plan for enhanced features like automation, unlimited email credits, and advanced filters.
Customer experiences with the free trial
Many users find the free plan to be a valuable starting point, helping them understand how Apollo.io works before committing to a paid option. Once they upgrade, they experience the full benefits of the platform, such as better sales intelligence and more efficient prospect outreach.
How does Apollo.io compare to its alternatives?
In 2025, several alternatives to Apollo.io offer similar features, such as ZoomInfo, Clearbit, and LinkedIn Sales Navigator. These platforms also offer sales intelligence tools, but Apollo.io stands out with its affordability and focus on automation and CRM integrations.
Top alternatives to Apollo.io in 202
- ZoomInfo: Known for its comprehensive contact data and sales process insights.
- Clearbit: Offers advanced data enrichment and targeting tools.
- LinkedIn Sales Navigator: Focuses on LinkedIn outreach and networking capabilities.
Comparing Apollo.io pricing with competitors
When compared to these alternatives, Apollo.io offers more competitive pricing, especially for small businesses. LinkedIn Sales Navigator can be expensive, and ZoomInfo tends to target larger enterprises with higher pricing.
Pros and cons of choosing Apollo.io over alternatives
Pros:
- Affordable pricing with flexible plans
- Excellent CRM integration options
- Strong automation and API access
- Advanced sales intelligence tools
Cons:
- May require more setup for large organizations compared to HubSpot or Salesforce integrations
- The free plan has limited functionality
What are the benefits of using Apollo.io’s automation features?
Automation is a key feature of Apollo.io. By automating lead generation, sales process, and outreach, your sales team can work more efficiently and effectively.
How to set up automation for lead generation
Set up workflows to automatically capture leads from various sources, including LinkedIn, emails, and integrations with CRM platforms. Automate follow-up emails and track engagement without manual input.
Utilizing automation for prospect outreach
Use automation to send personalized outreach emails at scale, track contact data, and identify high-potential leads based on buying intent.
Maximizing sales intelligence through automation
Combine Apollo.io’s sales intelligence with automated workflows to streamline your sales and marketing efforts. By integrating with HubSpot or your CRM, you can ensure your team focuses on the most promising leads while Apollo.io takes care of the rest.
By understanding Apollo.io’s pricing plans and implementing these tips, you can maximize your sales efforts and gain valuable insights that will drive business growth in 2025.
Frequently Asked Questions (FAQ) About Apollo.io Pricing and Features
1. What is Apollo.io's pricing overview?
Apollo.io offers a variety of pricing plans to suit different business needs. These include free and basic plans, as well as paid subscriptions. The pricing structure depends on the features you need, such as mobile credits per year, export credits per, and access to sales intelligence tools. Apollo pricing plans start at $49 per user per month, with higher-tier options available for teams that require more advanced features.
2. How much does Apollo.io cost?
The basic plan of Apollo.io costs $49 per user per month when billed annually. For larger teams or businesses that need more advanced features, the pricing can go up to $149 per user per month. Apollo.io pricing is flexible and adjusts according to the size of your team and your specific requirements.
3. Does Apollo.io have a free plan?
Yes, Apollo.io has a free plan that offers limited access to its features. The free plan provides basic functionality, including some credits per account and access to a database of contacts. For teams needing more robust tools like API enrichment and unlimited sending limits, upgrading to a paid plan is recommended.
4. What are the key features of Apollo.io?
Apollo.io key features include advanced sales intelligence, engagement tools, and contact data for over a million companies. Users can access features like export credits per, mobile credits, and sending limits for email outreach. Apollo.io also offers API access for seamless integration with other CRM tools.
5. How does Apollo.io compare to other platforms?
When comparing Apollo.io to Apollo alternatives, it's important to note that Apollo.io is a sales intelligence and engagement platform known for its affordability and extensive feature set. While other platforms may offer similar sales intelligence, Apollo.io’s pricing structure is often more flexible for smaller teams or businesses just starting out.
6. What does the Apollo.io free plan offer?
The Apollo.io free plan includes a limited number of credits per account, basic filters, and access to the database of contacts. This is ideal for users who are just starting out and want to get a feel for the platform before committing to a paid subscription.
7. How can I upgrade my Apollo.io plan?
To upgrade from the free plan to a paid subscription, simply visit your Apollo.io account settings and choose the plan that best suits your needs. Apollo.io has a free plan, so when you decide to upgrade, you can select from the different pricing plans available, depending on your team size and desired features.
8. What is the sending limit for Apollo.io?
Each plan starts with a specific sending limit for emails or outreach efforts. Depending on your subscription, this limit can be adjusted, especially for paid plans, which offer more email credits and unlimited sending limits.
9. What is the best plan for my business?
The best Apollo.io plan depends on your business size, needs, and goals. Smaller businesses or teams with a few users (e.g., 3 users) may find the basic plan sufficient. Larger businesses or those requiring access to advanced API enrichment features, integrations, and unlimited credits per may benefit from the advanced plans, which offer more expansive tools and resources.
10. What does Apollo.io provide for its paid plans?
For paid plans, Apollo.io provides a wider range of features, including access to sales intelligence, advanced enrichment tools, and the ability to reach over a million contacts. The pricing tiers are designed to scale with your business, offering more comprehensive tools as your needs grow.
11. How does Apollo.io support CRM integrations?
Apollo.io offers seamless integration with popular CRMs, allowing you to sync contact data, automate outreach, and improve your sales process. Whether you're using HubSpot, Salesforce, or other CRM platforms, Apollo.io’s API access ensures smooth data transfer between systems.
12. Are there hidden fees in Apollo.io's pricing model?
Apollo.io’s pricing is transparent, with no hidden fees. However, users who require additional credits per account, export credits, or mobile credits per year may incur extra charges if they exceed the limits of their plan.
13. What is the database of contacts in Apollo.io?
Apollo.io provides access to a massive database of contacts across million companies, giving users comprehensive data on B2B leads. This allows you to target the right contacts for outreach and ensure your sales process is as efficient as possible.
14. Can I get a trial version of Apollo.io?
Apollo.io has a free plan, and while this is a great way to try out the platform, there is no traditional trial version. However, the free plan serves as an introductory version, giving you a chance to explore many of Apollo.io’s core features before committing to a paid plan.
15. What are some Apollo.io alternatives?
If you're looking for a tool outside of Apollo.io, some Apollo alternatives include ZoomInfo, Clearbit, and LinkedIn Sales Navigator. While these platforms offer similar sales intelligence, Apollo.io stands out with its competitive pricing, API access, and automation capabilities.
16. What are the benefits of using Apollo.io for sales teams?
Using Apollo.io helps your sales team access targeted data for outreach, track engagement, and automate the sales process. With API enrichment and integration capabilities, Apollo.io is an effective tool for driving sales and improving overall efficiency.
