Finding targeted leads on LinkedIn is almost like playing the old-school ‘hit-or-miss’ game.
It’s easy to get lost in the noise; after all, it’s about raising the voice and leaving billions of others behind! However, fearing this, you don’t have to compromise on the efforts of using LinkedIn’s tremendous lead generation potential.
Now, you can automate lead searches, save hours of manual work, zero in on the right profiles, and finally, build a high-quality lead list.
Let’s figure out how…
So, to start with, you will have to build a perfect lead profile. Then, you can move on to data collection.
Let’s break down the steps to make the job easier ⤵️
First things first - before you dig deeper into the process, you will have to figure out who your ideal lead is. Know who you are looking for by defining the following criteria:
Not sure how to do this? Simply switch to Scrupp - the tool comes with customizable filters that let you set these parameters effortlessly. That way, you can always pinpoint the leads that truly matter.
#Pro tip: Don’t skip defining core skills and experience levels. Scrupp can help you in this as well- the tool helps you drill down to niche attributes for highly specific targeting.
When it comes to scraping, LinkedIn Sales Navigator turns out to be all-important.
It has advanced search filters that help you get hyper-focused on your target audience. Then, you can use Scrupp to scrape this curated list and convert the search results into a valuable lead sheet in minutes.
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Let’s face it – LinkedIn won’t show any leniency when it comes to limits on connection requests.
But here’s a catch:
Email outreach can sidestep this restriction. Tools like Scrupp can get you working emails. You can use those emails to contact prospects directly outside Linkedin.
In fact, you can use them to initiate personalized outreach campaigns that let you reach 10x more leads than LinkedIn restrictions would normally allow!
Granted, generic outreach is forgettable.
However, when you have access to essential data like job titles and recent company updates, you can weave them into your messages, which would increase engagement.
Personalization can significantly improve your response rates. Hence, think of your outreach as starting a conversation instead of a means to sell and earn profit.
‘AND,’ ‘OR,’ ‘NOT’ - these power words (technically called operators) can help you narrow down specific profiles. In the world of LinkedIn scraping, this technique is called boolean search. It helps filter out irrelevant leads. Here’s how you can carry it out:
Suppose your company wants to hire marketing managers in health tech.
Simply use ‘marketing manager’ AND ‘health technology’ in your search bar. You will be surprised to see that you have captured exactly what you needed.
Tools like Scrupp come with CRM integration features. That said, you can transfer scraped data to CRM systems like Hubspot or Salesforce.
This can make a world of difference - you can:
The best part is that you won’t have to enter data because they are already centralized manually.
This boosts efficiency and doesn’t let any lead fall through the cracks. Interesting, isn't it?
Now that you have cracked the lead management code, here are a few hacks to take your lead generation efforts to the next level…
You can use automation to make your scraping workflow even smoother. You can do a little homework, and you will find a lot of tools that allow you to schedule reminders and send tailored messages.
*Want to stagger your follow-ups? Simply aim for a mix of value-driven content and conversational check-ins rather than a continuous sales push.
LinkedIn scraping is undoubtedly powerful, but it must be done carefully.
To keep things safe, you can rely on Scrupp’s human-like approach. The tool scrapes data but doesn’t set off LinkedIn’s detection systems.
You can also adhere to data ethics principles by staying mindful of data privacy regulations, including GDPR.
Keep an eye on the results. Carefully monitor open rates, response rates, and conversions. These data can help you optimize future campaigns. Tweak your approach, refine your targeting, and keep on improving results.
When you have leads ready in your CRM, build segmented campaigns to communicate with specific groups.
You can create groups depending on attributes like job role or company size. Instead of casting a wide net, fish where the fish are biting.
Lead generation requires consistency for sustainable growth. Keep your lead lists updated - schedule weekly/monthly scraping sessions. That way, you will always reach new prospects.
LinkedIn’s messaging system may be helpful, but the 50-100 messages a day cap is truly inconvenient.
So, go for combining LinkedIn scraping with direct email outreach. That way, you won’t have to worry about message limits. Plus, you can shoot more in-depth introductions and clearer call-to-action.
Now you know how to gather targeted leads with LinkedIn scraping. To save time and increase outreach precision, switch to Scrupp now. Focus on the right contacts and enjoy transforming LinkedIn scraping from a monotonous task to a strategic asset.
Good luck!